Football Data: How, Where and With Whom Are People Watching?

As the tournament goes on we’re gathering more and more data around how people are enjoying the games.

Last week we looked at the booze and food people are talking about enjoying while cheering on their countries.

We’ve also been offering top insights on key games so far which you can find here.

Today the React team decided to bring together a few of the categories we’ve been preparing over the last couple of weeks – namely, the who, where and how of people’s football viewing.

Where are people watching the football?

We started, after a quick sweep around the office to see if we could catch anyone watching games under the desk, by looking at where people were when they were enjoying the World Cup.

Of course, this is self-reported (we’re using Twitter data to find out where people say they are as they watch), so it might not reflect exactly what’s going on.

That said, we were surprised to see that work was the  most prominent place people said they were when they were watching. If you’re actually watching the World Cup at work and you don’t have your boss’s permission we’d recommend taking those tweets down, people.