The Happiest Places On Earth (According To Emojis)

Where are the happiest places on earth?

Which state is most content?

Where will you find the most cheerful population?

Historically there’s been no easy way to find out. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these important questions.

How to find the happiest places on Earth

We analyzed 6 billion tweets published on Twitter over the last two years. Every one of these tweets contained at least one emoji.

We then segmented these tweets into two buckets using Unicode’s official classifications:

  1. Positive (e.g. 😀 😁 😂 😆 see full list here)
  2. Negative (e.g 🙁 😖 😞 😡 see full list here)

Next, we segmented this data by location and analyzed which regions generated the highest percentage of positive and negative emojis.

The results

United States 🇺🇸

South America 🌎

Europe 🇪🇺

That’s states and countries, but how about cities?

We looked at some of the world’s most populous countries and discovered the most positive cities within them:

Spain 🇪🇸

Barcelona – 82.12% positive

United Kingdom 🇬🇧

Shrewsbury, England – 82.55% positive

France 🇫🇷

Le Mans – 83.59% positive

United States 🇺🇸

Laguna – 84.64% positive

Germany 🇩🇪

München – 84.71% positive

Russia 🇷🇺

Moscow – 84.81% positive

Indonesia 🇮🇩

Medan – 84.97% positive

Brazil 🇧🇷

Laguna – 85.37% positive

Turkey 🇹🇷

Ankara – 85.82% positive

Italy 🇮🇹

Turin – 86.45% positive

India 🇮🇳

Chennai- 93.08% positive (the most positive place!)

That’s a lot of positivity.

Here are some more emojilicious findings:

It’s no surprise that there’s so much positivity in the air. Joyful emojis are actually our favorite emojis 😂

So now you know the happiest places on earth according to emojis, but emojis can reveal so much more. If you’re interested in discovering:

Download our free emoji report.