The Happiest Places On Earth (According To Emojis)
By Phillip Agnew on January 16th 2018Read this article on our full site
The Brandwatch React team goes emoji analysis giddy on their mission to find the happiest places in the world. Which state is happiest? Which country is most excitable? Find out here.
Where are the happiest places on earth?
Which state is most content?
Where will you find the most cheerful population?
Historically there’s been no easy way to find out. However, Brandwatch’s new emoji analysis functionality allowed us to finally shed some light on these important questions.
How to find the happiest places on Earth
We analyzed 6 billion tweets published on Twitter over the last two years. Every one of these tweets contained at least one emoji.
We then segmented these tweets into two buckets using Unicode’s official classifications:
Next, we segmented this data by location and analyzed which regions generated the highest percentage of positive and negative emojis.
United States ??
- The most positive states are Utah, Maine, and Wyoming
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South America ?
- The most positive countries are Paraguay, Argentina, and Uruguay
- The most positive countries/areas are Montenegro, Monaco, and Gibraltar
That’s states and countries, but how about cities?
We looked at some of the world’s most populous countries and discovered the most positive cities within them:
Barcelona – 82.12% positive
United Kingdom ??
Shrewsbury, England – 82.55% positive
Le Mans – 83.59% positive
United States ??
Laguna – 84.64% positive
München – 84.71% positive
Moscow – 84.81% positive
Medan – 84.97% positive
Laguna – 85.37% positive
Ankara – 85.82% positive
Turin – 86.45% positive
Chennai- 93.08% positive (the most positive place!)
That’s a lot of positivity.
The Most Negative Places On Earth (According To Emojis)
Emojis give us a clue as to how people are feeling, or at least what feelings they like to share. Gathering emoji data from around the world, we were able to find the most negative places on Earth
Here are some more emojilicious findings:
- Most cities are very positive. Even the most negative city (Paterson, New Jersey) still generated 61% positive emoji tweets ?
- However, the ?? is very negative. The top 20 most negative cities are all in the states ?
- In contrast ?? is very positive. The top 15 most positive cities are all in India ❤️
It’s no surprise that there’s so much positivity in the air. Joyful emojis are actually our favorite emojis ?
So now you know the happiest places on earth according to emojis, but emojis can reveal so much more. If you’re interested in discovering:
- How men and women use emojis
- What the most popular emojis are
- If we used negative emojis more in the evening
- And which brands are hated most (according to emojis)