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Online Trends

Published July 3rd 2015

React: Here’s How the Internet is Celebrating Independence Day

Our digital office is currently deserted as all of the Brandwatchers in the USA are celebrating the Fourth of July.

For (allegedly) one day only, people celebrate that fact they’re no longer governed by the British Isles all across the US. Fireworks, grill-outs and copious amounts of booze are all on the agenda.

Due to impeccable logic, this celebration began at lunchtime on July 2nd. We’re not quite sure what that happened, but we know the New York and San Francisco offices weren’t just making it up to get an extra half-day off work.

Tweets about July 4th even peaked on the first day of month, reaching almost 5,000 Tweets in one hour.

On July 3, it hit 8,000 in one hour.

When the main event takes place, we’re not even sure there’s room on the chart.

Read more: Thousands of People are Tweeting about Wimbledon Every Hour

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Mapping it out

Just for good measure,we’ve plotted all (or, most) of those Tweets in a map.

Of course, the most populated places (New York, Los Angeles, Chicago) has the highest volume of posts, but generally the south Tweets more about it on average.

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Not every Fourth of July activity gets the same attention.

For most, fireworks are the main event.

People often like to mix that with alcohol. It’s a terrifying combination that the US government wants everyone to avoid, which is why they’ve created a terrifying video to demonstrate their point.

Fireworks account for well over half the discussion about what people will be doing on Saturday evening.

What are they doing for the rest of it? Getting really drunk, eating pulled pork and going swimming, of course?



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Want more daily social insights? You can keep up to date by following @BW_React, serving up hourly social data charts, facts and diagrams.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.