It’s not uncommon for social media users to use their accounts in subtly different ways.
My LinkedIn’s for work stuff. My Facebook’s for embarrassing college pictures. My Twitter’s a sometimes awkward mix of the two.
But having two separate accounts on the same network can be more of a challenge. Kind of like having a public facing Facebook account your mum and dad can see and one that’s for your debaucherous party activity. It’s easy to get them mixed up when posting.
I’m guessing this is part of President Donald Trump’s daily struggle. With two Twitter accounts (@realdonaldtrump and @POTUS), it must be difficult to decide what’s going to go on each.
There’s a lot of crossover in the topics covered, but they seem to have different purposes. @POTUS is generally a bit more vanilla.
The double Twitter identity intrigued the Brandwatch React team. It’s something we’ve examined before but now we’ve got months of data to play with.
How has President Trump been using his Twitter accounts?
You might have expected that Trump would give up on his old @realdonaldtrump account in favor of tweeting to the people through @POTUS.
That’s definitely not the case.
In fact, he’s more likely to be tweeting from @realdonaldtrump than @POTUS most of the time.
The President definitely exhibits different behaviors on each Twitter account in terms of time, too.
Looking at day of the week, he takes a much more noticeable break from @POTUS than @realdonaldtrump at the weekends. Meanwhile, he’s more likely to tweet from @POTUS on Fridays. Strangely, it’s Monday that sees the most @realdonaldtrump tweets.
Looking at the time of the day presents stranger differences.
@realdonaldtrump is way more likely to tweet in the early hours of the day (6 – 9am, generally). Meanwhile, @POTUS tweets peak during the working day (11-5pm). Perhaps this explains why the tone of @realdonaldtrump tweets can be a little more…interesting?
It’s perhaps comforting to note that Trump uses his work account in working hours, although that hasn’t stopped a number of late night tweets from the Presidential account.
How much is the President emphasizing his tweets with an exclamation point?
Quite a lot.
In fact, these numbers are surprisingly similar to a smaller scale study we did earlier this year (looking at around 10 days of Trump tweets).
Whatever life has thrown at Donald Trump, his use of the exclamation point has remained steady, it seems.
Trump has continued his habit of retweeting himself fairly often, with 19% of @POTUS tweets retweeting @realdonaldtrump. It doesn’t work the other way, though – 0 @realdonaldtrump tweets retweeted @POTUS.
@Realdonaldtrump has significantly more followers than @POTUS (35 million compared to 19.7 million at the time of writing), so maybe a few retweets going the other way would spread Trump’s messages more effectively.
The scope of each Twitter account feels a little unclear of late. Let’s assume that @POTUS is meant for “official business” while @realdonaldtrump is Trump’s personal outlet.
It kind of makes sense when it comes to things like his Weekly Address, that is regularly promoted using @POTUS. Meanwhile, the famous “covfefe” incident and Trump’s light hearted comment surrounding it occurred on @realdonaldtrump.
There’s certainly a blurring of the line between personal and official, however.
For example, Trump’s announcement on disallowing transgender soldiers to serve in the military came from @realdonaldtrump and the issue hasn’t had any discussion on @POTUS.
Where should one go for Trump’s official line on key topics?
Well, it seems following both is a good idea.
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