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Stranger Things Data: 545k Tweets Review The Latest Season Entertainment

By Gemma Joyce on October 30th 2017

Stranger Things 2 hit our screens on Friday, plunging thousands into a spooky weekend of binge-watching the show.

As is tradition with shows that we love, the Brandwatch React team collected social media data on the show over the weekend.

Specifically, we searched for tweeted mentions of the show, looking within that conversation for mentions of characters and episodes and more.

Spoiler note: We won’t go into detail on any of the show’s events so if you’ve not reached the end yet you’re safe to read this post! We will point out specific characters and episodes that get big mentions, but won’t go further.

The build-up

We tracked mentions of the five main characters between August 1st and October 15th to see which character tweeters were most excited to see. It turns out Will Byers is the biggest hype generator, with Eleven coming in second.

A pie chart shows Stranger Things 2 character mentions in the lead up to the new season

(We removed mentions like “we will”, “will be” etc.)

Netflix has been plugging Will’s role in the latest season a lot on Twitter. And if you’ve seen any of the episodes, you’ll know why.

Stranger Things data: Opening weekend stats

  • We found 586,980 tweets about Stranger Things season 2 over the weekend (Friday to Sunday)
  • The words binge or binging (etc) were used 27,560 times within the above-mentioned tweets
  • 59% of gender categorized authors tweeting about Stranger Things were female – perhaps unexpected given that the genre of the show might traditionally attract a male-heavy audience

This chart shows Stranger Things 2 mentions broken down by gender this weekend. 59% female, 41% male

Let the binge begin!

Predictably, people have jumped straight into the new season and attempted to binge all of the episodes over the course of the weekend.

We mapped out mentions of the show by the hour over the weekend, seeing a spike of around 20,000 tweets in an hour at between 2-3am ET on Friday morning as people began to watch.

Using Brandwatch Quick Search, we searched within those mentions to see how many of those mentioned the words “binge” or “binging” etc. The results are below.

A gif shows Stranger Things 2 mentions by hour, first overall and then just "binge" mentions

 

Our data shows that plenty of people have made it to the final episode already.

While the majority of episode-related hype is for the first episode, you’ll see that episodes seven and eight made up the second largest chunks.

The smallest portion of episode-related tweets went to episode nine – that either means it’s a fairly tame ending or most people haven’t made it that far yet.

For the sake of my own entertainment, having only made it to episode six, I hope it’s the latter.

A pie chart shows Stranger Things 2 episode mentions during the opening weekend


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Characters we love

Everyone loves the Stranger Things kids, and each of the main characters scored an impressive number of tweets during the opening weekend.

A bar chart shows Stranger Things 2 main character mentions during the opening weekend

Eleven’s popularity might be surprising, though not if you look at how many retweets this has had.

While Lucas is the least mentioned of the main characters, he had the highest percentage of positive tweets in which he was mentioned, suggesting that while the other characters get the most mentions he is the true favorite.

Happy Halloween, Stranger Things data fans!

Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information


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Gemma Joyce

@GLJoyce

Gemma is the social data journalist heading up Brandwatch React. As well as being first with pop culture news, Gemma loves pizza, politics, and Angry Birds.