Data Reveals The Most Hotly Anticipated Superhero Movies of 2017

From Deadpool to Doctor Strange, 2016 offered no let up in superhero (and villain) movies. Can 2017 follow suit?

The Brandwatch React team decided to delve into the data on upcoming superhero flicks to find out social media’s most hyped up superhero movies of 2017.

We need a hero

The end of the year is definitely a popular time to look ahead to upcoming movies, and perhaps after a very dramatic 2016, featuring many many bad things, we needed a hero.

Superhero movies 2017

We took a list of upcoming superheroes movies from Collider, then searched for the titles on social media from 1st November through to 11th January.

We filtered out prequels (e.g. Spider-man: Homecoming mentions, not “Amazing Spider-man” or “Spider-man 3”) as much as possible and made sure heroes like “Thor”, who receive a lot of non-movie related mentions, were captured alongside words like “movie,” “screening” or the names of the actors that play them and their co-stars and directors.

So, we had our list and we had our data, but it seemed two films had an unfair advantage.

Movie:	Expected:	Number of mentions:
LEGO Batman movie	February	57,521
Logan	March	34,257
Guardians of the Galaxy vol. 2	May	89,108
Wonder Woman	June	29,894
Spider-man Homecoming	July	188,759
Thor: Ragnarok	November	33,968
Justice League	November	27,684

 

Guardians of the Galaxy Vol. 2 and Spider-man: Homecoming both released trailers in the period in which we measured mentions, and both got a huge amount of hype.

On balance…

We decided to remove the mentions that talked about trailers and teasers to give the other movies a shot. The data revealed that even without trailer mentions, Spider-man was a big hit.

While Guardians of the Galaxy: Vol 2 took a cut to its share of voice, all of the other movies were given a boost, though Justice League was least popular in both conversations.

A large chunk of the Spider-man: Homecoming mentions came from the day the trailer was released (even with specific mentions of “trailer” and “teaser” removed). It could be infered that while the Spider-man trailer succeeded at getting people excited, the Guardians one didn’t start a substantial conversation.

However you look at it, the data shows a big win for Marvel movies (Spider-man: Homecoming, Guardians of the Galaxy vol 2, Thor and Logan) who take around 70% of the conversation even without the trailer hype.