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Online Trends

Published February 11th 2016

React: Teddies, Chocolates & Kittens – We Know What You Want for Valentine’s Day

Brandwatch analyzes conversations surrounding Valentine's Day and what gifts tweeters are expecting

Love is in the air. And so are mentions of Valentine’s Day on Twitter.

As gift shops prepare to shed their heart-shaped stock this weekend, we took a look at what Twitter thinks of the most romantic day of the year.


Don’t you love me?

Who knew Twitter was so cynical? Don’t answer that.

Whether it’s a hatred of mass produced pink garbage or the rallying cry of singleton bitterness, we found that in the month leading up to the big day over 9,000 tweeters said they hated Valentine’s Day.

I hate v day

Females are generally more vocal about Valentine’s Day than males, and their voiced hatred far outweighs that of the guys.

Val day hate gender

Saying that, all groups are more likely to talk about their hate for Valentine’s Day than their love for it online.


Gold digging tweeters

If you’re looking for proof that Valentine’s Day isn’t all about buying presents then you may want to avoid Twitter data.

As the day approaches, mentions of “I want ___ for Valentine’s Day have increased in their hundreds nearly every day this week, and we found over 30,000 mentions in the lead up month.

NSFW mentions aside, here’s what we found.

Valentine's Day gifts

In the age of tablets, Apple watches and Netflix subscriptions, the dominance of traditional favorites is fairly surprising.

Tech mentions, including iPods, Apple watches and tablets got only 235 mentions – ten times less than chocolate that scored a delicious 2,327.

Meanwhile, spa treatments and gift vouchers also got low scores with only 248 mentions between them.

The big winners – teddy bears, chocolate and flowers – are certainly Twitter’s favorites this year.

Crazy in love

We also looked at tweeters looking for love this Valentine’s Day, and while mention volumes were fairly low the percentages suggest that there’s a lot more demand for boyfriends than girlfriends this year on social.

Guys luck val day

There were just under 300 tweeters looking for gender specific partners on Twitter, so it would probably be safe to guess that most hopefuls are frequenting more suitable platforms in search of Valentine’s Day romance.

Also, many people’s priorities lie elsewhere.


What are your thoughts on Valentine’s Day?


Follow @bw_react for more hot data stories.


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