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By Leia ReidApr 2
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Understand how consumers are responding.
Understand how consumers are responding.
Published February 11th 2016
Love is in the air. And so are mentions of Valentine’s Day on Twitter.
As gift shops prepare to shed their heart-shaped stock this weekend, we took a look at what Twitter thinks of the most romantic day of the year.
Who knew Twitter was so cynical? Don’t answer that.
Whether it’s a hatred of mass produced pink garbage or the rallying cry of singleton bitterness, we found that in the month leading up to the big day over 9,000 tweeters said they hated Valentine’s Day.
Females are generally more vocal about Valentine’s Day than males, and their voiced hatred far outweighs that of the guys.
Saying that, all groups are more likely to talk about their hate for Valentine’s Day than their love for it online.
If you’re looking for proof that Valentine’s Day isn’t all about buying presents then you may want to avoid Twitter data.
As the day approaches, mentions of “I want ___ for Valentine’s Day have increased in their hundreds nearly every day this week, and we found over 30,000 mentions in the lead up month.
NSFW mentions aside, here’s what we found.
In the age of tablets, Apple watches and Netflix subscriptions, the dominance of traditional favorites is fairly surprising.
Tech mentions, including iPods, Apple watches and tablets got only 235 mentions – ten times less than chocolate that scored a delicious 2,327.
Meanwhile, spa treatments and gift vouchers also got low scores with only 248 mentions between them.
The big winners – teddy bears, chocolate and flowers – are certainly Twitter’s favorites this year.
We also looked at tweeters looking for love this Valentine’s Day, and while mention volumes were fairly low the percentages suggest that there’s a lot more demand for boyfriends than girlfriends this year on social.
There were just under 300 tweeters looking for gender specific partners on Twitter, so it would probably be safe to guess that most hopefuls are frequenting more suitable platforms in search of Valentine’s Day romance.
I’m going to commit to being more lenient with my right swipes on Tinder for Valentine’s Day.
— J. Gonzales (@JayGee2008) February 9, 2016
Also, many people’s priorities lie elsewhere.
I don’t want a boyfriend for Valentine’s Day. I want a puppy.
— mc. (@McCallDeVries) February 7, 2016
What are your thoughts on Valentine’s Day?
Follow @bw_react for more hot data stories.
By Leia ReidApr 2
By Leia ReidMar 31
From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.