Technically, anyone can be a CEO. But not everyone can be the most influential CEO on Twitter.
With a business to run and to-do lists stretching the length of a football field, it’s hard to believe CEOs have time to tweet.
The Brandwatch React team decided to use Brandwatch’s new tool Audiences to identify which CEOs are making the biggest splashes on Twitter.
It’s important to remember before you dive into this list that CEOs come in all different shapes and sizes.
Some dedicate almost all their time to their company.
Others have businesses alongside successful careers as international sports stars or world-renowned rock bands.
Our list includes them all.
Audiences determines an influence score by looking at a number of factors from follower – following ratio, ability to generate engagement and the number of influential people they interact with. It also applies a time decay to engagement, making more recent interactions count more.
The Brandwatch React team searched for authors with “CEO” in their bio and generated a list of the most influential CEOs on Twitter.
So, without further ado, here they are:
You might have noticed, if you haven’t sent us an angry tweet already, that’s there’s a bit of a divide between the top five and some of the members of the rest of the top 10.
The top five contains retired basketball player Kobe Bryant, huge media personality Bill Simmons, Apple CEO Tim Cook, Paramore singer Hayley Williams, and Huffington Post founder Arianna Huffington.
The rest of the top ten aren’t exactly household names…
Let’s take you through the top ten one by one. Somewhat depressingly, there are more Tims than there are women.
Tim has 412k followers and, according to his Wikipedia page, he’s “an American author, keynote speaker, angel investor and entrepreneur”. He’s also CEO of Social Jukebox.
He loves a good quote.
He speaks his mind and a lot about tech.
T-Mobile CEO John Legere has 3.25 million followers and possibly one of the best Twitter bios ever: “Magenta-wearing, customer-loving @TMobile USA CEO focused on ending wireless pain points & scaring our competitors! Also,
#IamBatman”. His tweets feature emojis, GIFs, and a lot of love for T-Mobile.
Perhaps the wildcard of the group, Producer 9-0 describes himself as “CEO No Limit East. Award winning music producer, author & more.”
With just over 1 million followers and tweeting prolifically, @nine_oh is at number 7 on our list. He tweets about music and the latest news.
Vaynerchuk is CEO of Vaynermedia and boasts a solid 1.35 million followers.
He also tweets uplifting messages that his followers really respond to.
Arianna Huffington is founder of the Huffington Post and, more recently, CEO of Thrive Global.
She has 2.56 million followers and shares links from all around the web (although many of them are from Huff Post).
Anyone could have predicted Tim Cook would make the list, and with 3.89 million followers he certainly deserves it.
He loves to tweet about Apple products, staff and customers.
Hayley Williams of Paramore fame is a surprise but welcome addition to the list. She actually has more followers than the band itself.
Anyway, Williams is Founder and CEO of goodDYEyoung, purveyor of funky hair colors.
With 5.28 million followers, Simmons is a big hitter in Twitter land. He’s also CEO of The Ringer.
Perhaps more famous for his basketball career, Bryant is also a successful businessman.
Sadly our own CEO, Giles Palmer, didn’t make the top ten this year. Perhaps he ought to take up basketball.
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