Covid-19 Resource Center

Understand how consumers are responding.

Online Trends

Published June 29th 2015

React: Thousands of People are Tweeting about Wimbledon Every Hour

The most prestigious tennis competition in the world attracts nearly half a million attendees each year.

Keen tennis fans who’ve been queuing all morning for tickets are basking in the sun, trying to figure out which court they can huddle around.

Also, it’s really, really hot.

Twitter has introduced a new emoji to mark Wimbledon 2015 , and their official sports account is encouraging competitors to document their experience live.

It’s a lot of chatter the deal with. We’re pleased to show off a way to keep on top of it all. Our Wimbledon 2015 topic tracker updates live to show what’s hot at the competition. Daily recaps are available to view, to give you an rundown of day’s matches at a glance.

Click on the image below to interact with the live visualization.

Screen Shot 2015-07-02 at 10.44.33 AM
The annual competition has seen more technology enter centre court than ever before. Like usual, the competition locks down sports liveblogger’s hours for two weeks straight.

But now, everyone’s a liveblogger – most attendees will be Tweeting about the proceedings along with high-res pictures.

The competition is struggling to figure out how to deal with livestreaming apps live Periscope (which makes everyone a broadcaster), ariel shots from consumer drones and harmless-but-irritating selfie sticks.



Screen Shot 2015-06-29 at 12.49.06 PM


In addition to our visualization above, we’ve combed through all of them so far to give you a taste of what’s it’s like to be courtside, and to see who social’s favorite is.

We can see you

Tournament attendees (who are expected to total well over half a million) tend leave their geo-tagged location on when Tweeting.

This means we can (roughly) see what matches people are attending.


Screen Shot 2015-06-29 at 12.52.37 PM


Who’s winning in terms of social buzz?

So far, judging by almost 6,000 Tweets today alone, the social favorite for the mens’ competition is Roger Federer.

In second place is Andy Murray.

The favorite of years gone by, Rafael Nafal, is struggling to keep up with his competitors in terms of social buzz. Perhaps he’ll fare better on the court.

Screen Shot 2015-06-29 at 12.48.01 PM

For the womens’ competition, it’s Maria Sharapova – just by a hair.

In second place is Serena Williams, who currently only has a few handfuls of mentions less than Sharapova.

Screen Shot 2015-06-29 at 12.54.52 PM


If you want to join in the social Wimbledon chatter yourself, remember to take of Twitter’s four new emoji hashtags for a whirl.

A crash course on them can be found right on Serena Williams’ Twitter feed.


We’ll be keeping up with the event over the rest of the week.

You can keep up to date by following @BW_React, serving up hourly social data charts, facts and diagrams.

Share this post
React Trending
Search the blog
Covid-19 Resource Center

Get access to free expert-built dashboards, daily email bulletins, unique reports and more to help you understand how consumer are responding.

Access insights

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.