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Published June 24th 2015

React: Toilets, Cows & Kate Moss – The Glastonbury ’15 Social Primer

Five days of music, boozing and sunshine should be enough to make thousands of festival-goers put down their phones.

With the growth of powerpacks and all-day phone batteries, though, music lovers can Tweet their frustrations and anticipations all night long.

Glastonbury 2015 has only just opened its gates, but there’s already been two tasty scoops of silken, protein-rich controversy.

As with every year, the blank female-only posters reveal the gender imbalance in headline acts – something we hope to see addressed in future festivals.

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With Dave Grohl breaking his leg on tour a couple of weeks ago, the Foo Fighters had to back out of the festival last minute.

A few days of speculation led to the likes of Taylor Swift and Beyoncé being rumored to headline the show in their place.

Social drama

The announcement that the Foo Fighters wouldn’t be able to perform led to 2,500 online mentions of the festival in one minute alone – a volume of mentions the festival has since yet to reach again.

During this hour, the sentiment of posts was 90% negative, where it has previously been roughly an even 50-50 split.



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When news broke that they would be replaced by second-biller Florence + The Machine, they became the instant ‘social headliner’ – gaining over 3x the online mentions of the act in second place: Kanye West.


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Let’s talk about sex

Glastonbury (and several other, festivals, too) has come under fire for not featuring enough female acts.

Female attendees, however, are a different story – with the gender split being roughly 50-50.

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However, the favorite acts of the show differ by gender.

The acts most mentioned by women are:

  • Hozier – 80% female mentions
  • George Ezra – 67.1% female mentions
  • Lionel Richie – 58% female mentions

Men’s favorite acts actually had a few surprises:

  • Motörhead – 83.3% male mentions.
  • Mary J. Blige – 75% male mentions.
  • Paul Weller – 79% male mentions.
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Poop and secrets

Aside the music, festival go-ers have focused their attention on other things.

So far, there have been 1018 mentions of toilets, 290 mentions of the famous cows and 46 mentions of fashion icon and Glasto veteran Kate Moss in relation to the festival.


People are also guessing who will be putting on one of the festival’s legendary ‘secret gigs’, with guesses ranging from Cher to Bastille to Foo Fighters – which wouldn’t make a lot of sense at all.

The first few campers are checking in at Worthy Farm.

We’ve spied a few of them with our geo-tagged map, but soon this area will be a sea of blue tweets.



We’ll be keeping up with the festival over the rest of the week. You can keep up to date by following @BW_React, serving up hourly social data charts, facts and diagrams.


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From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.