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Published April 1st 2016

React: Trump vs. Game of Thrones: This Week’s Social Round-up

Brandwatch analyzes conversation surrounding some of the biggest events on social this week.

We’ve got that Friday feeling and it can only mean one thing – this week’s social round-up!

This week saw some awesome tech revelations, some not so awesome behaviour from king Twitter troll Donald Trump, and a very obscure spat over a kids show featuring talking trains.

Lets get to the data.

Game of Thrones preview excites social

In the midst of March Madness, the good people at HBO gifted Game of Thrones fans with a short preview of the upcoming sixth season.



Whether you’ll be tuning in or not, the trailer caused quite a stir when it was released over the weekend.

“Death is coming” and “Night’s King” both generated hundreds of mentions, and “Jon Snow” got a fair amount of interest despite not even appearing in the preview.

Game of Thrones trailer

The trailer got over 4k mentions on Sunday and the hype continued into the week.

A big week for Trump

Although it’s probably not for the right reasons, it’s been a stonking week for Trump on social.

During the GOP town hall event Trump got 69k mentions in a single hour, and he received 3 million tweets throughout the week.


Of course, mentions certainly don’t equal support and if Trump has a talent for anything it’s getting people on the internet very very angry.

Thomas hits social like a freight train

Probably the weirdest event on social this week was a big spat over a group of new trains to be introduced on Thomas the Tank Engine.

The new trains, from different countries across the world, caused thousands of people to take to Twitter on Wednesday to discuss Thomas’s international friends’ effect on the show.

Thomas tank chart 1

You can read our full run down of what happened here.

Microsoft Build announcements a hit on social

Wednesday saw Microsoft Build, a developer conference from the tech giant that announces new products and updates.

Of all the announcements, HoloLens seemed to go down particularly well on social media.

Microsoft Build 2016

It generated just under 300 mentions in a single minute, ahead of Bash and Windows 10 announcements who also made significant spikes on social.

Microsoft Build 2016 chart 2

April Fool!

Watch yourself this April 1st – the pranksters are out to get you! We’ll be keeping an eye on the best (and worst) pranks today so stay tuned!

In the mean time, we recommend you take this advice:

Want more juicy data? Follow @BW_React

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