The Brandwatch Christmas Ad Rankings 2018
By Gemma JoyceNov 19th
Published June 15th 2018
The meeting between President of United States Donald Trump and North Korean leader Kim Jong-un, dubbed the #TrumpKimSummit, in Singapore was a historic moment that sent social media into a storm.
It wasn’t all smooth-sailing in the days approaching the summit. Trump initially called off the meeting but a North Korean delegation convinced Trump to reconsider and eventually the summit was re-confirmed to resume as scheduled on 12 June.
Brandwatch React team members in the Singapore office were, of course, here to assess how the internet reacted.
We tracked mentions of the summit and saw a conversation spike between around 12 May which was a result of the summit’s cancellation.
Not surprisingly, the highest volume of mentions was seen on the day of the summit, on 12 June with close to 125k social mentions.
It was interesting to see some of the emojis that were used in the conversation around the event.
Judging by the most-used emoji, it appears that many social users were pleased with the meeting between the two leaders.
A lot of the top used emojis were positive. The “OK” sign was the top used with more than 6,000 mentions.
Looking at mentions of the summit, a large number of people were feeling pleased about the meeting that took place.
Based on mentions, the overall social sentiment was largely positive, although many posts were neutral.
Another interesting theme that stood out leading up to the summit was a spike in curiosity around where Singapore is located.
As members of the Brandwatch React team based in Singapore, we thought we’d clear things up for you.
Here’s what you need to know about Singapore:
Singapore is located at the southern tip of Malaysia consisting of one main island and 63 other islets, one of which is Sentosa where the summit venue Capella Hotel is located. The size of Singapore is 278.6 square miles, and that’s about ⅔ the size of New York City.
Still, for a small country Singapore sure has lots to offer.
1. It’s a country that is, officially, politically neutral which made it an ideal summit venue
2. It has a population of over 5.6 million.
3. 23% of the land is reclaimed to accommodate to the growing population.
4. Chewing gum is banned in Singapore.
5. Singapore’s airport has been ranked no.1 in the world for six consecutive years by Skytrax (U.K.-based airline and airport consultancy).
So now you know everything you need to know about Singapore. Time for a vacation?