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Online Trends

Published June 13th 2016

React: Twitter Reacts to Game of Thrones Season 6 Episode 8

Brandwatch analyzes Twitter conversation surrounding the latest episode of Game of Thrones.

Another Sunday night, another Twitter meltdown.

In the lowest performing episode yet for Twitter mentions, were people too glued to their screens to tweet or was it just boring?

**SPOILER ALERT: We won’t go into the details of what happened we will mention which characters get mentioned most and when. If you want to avoid that, we’d suggest coming back later.**


No one

Forbes’ Erik Kain said of the episode “Sunday night’s episode of Game of Thrones was an interesting one, perhaps more because of what it wasn’t than because of what it was.”

This theme of lacking was reflected in the social data.

Episode 8 had some moderate peaks, though their height didn’t suggest any huge moments (when comparing the mention volumes to peaks in previous episodes).

Episode 8 mentions

The result of this sees episode 8 perform worse than any other in the season on Twitter, taking mentions down to just over 50k.

Episode 8 mentions so far this season

As the season begins to draw to a close, perhaps Twitter is gearing up for a big finale.

The characters

**This is your second warning on the spoiler front**

Did Arya survive the cliffhanger ending from last week? We’re not saying, but she did get more mentions than any other character.

Episode 8 top characters

The Hound and Brienne of Tarth came in almost joint second, with a lot of love directed at Brienne.

Here’s what our interactive data visualization of the episode looks like.

Screen Shot 2016-06-13 at 14.08.21

Arya serious?

Despite the slightly lacklustre episode in terms of it’s reaction on Twitter, @GoT_Tyrion reminded us of one upsetting fact.

Will the final two episodes see more or less Twitter drama? Time will tell.


Are you a journalist looking to cover our data? We have plenty more. Email react@brandwatch.com for more information.


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