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Understand how consumers are responding.
Understand how consumers are responding.
Published May 16th 2016
Game of Thrones Season 6 episode 4 has hit screens and we’ve got some fiery data on it.
In many ways, episode 4 has broken with the trends we were beginning to see in tweeting patterns for season 6 so far.
**Mild spoiler warning** We won’t tell you what happened, but we will be showing you which characters got the biggest mention spikes and at which points. If you don’t want your expectations shattered, perhaps wait til you’ve seen the episode to read this.
To start with, it’s been the lowest performing show so far in terms of mention volume (when looking at Game of Thrones mentions between 9-10pm EST for the last four Sundays).
That’s not to say it did badly, with just under 60k tweets, but whatever drama has been thrown out in the previous two episodes hasn’t been enough to get people excited enough to tweet as much as they did during the premiere or second episode.
Also, unlike any other episode, the largest mention spike didn’t occur in the last ten minutes. Instead, it was in the first.
There was still a significant mention spike in the final minute, with over 2.2k tweets registered, but it couldn’t topple the big moment that occurred in the beginning.
Jon Snow has finally been toppled as king of social mentions as Sansa Stark got an influx of tweets this episode.
Tyrion Lannister maintained his continued place in the top five, while Lord Baelish made his first appearance after hardly registering any mentions in previous shows.
Ramsay Bolton edged worryingly close to second place which could have seen Jon Snow’s status as King of Twitter thrown to the birds.
Predictably, it was also Sansa who got the biggest mention spike on Sunday night, while Daenerys Targaryen came in second with her spike coming in right at the end of the episode.
Jorah Mormont and High Sparrow, who have seldom been seen in our previous mention spike graphs both got over 100 mentions per minute towards the middle of the episode while Theon Greyjoy got a modest spike around 45 minutes into the hour-long show.
With powerful moments from Sansa and Daenerys at the beginning and end of the show, tweeters celebrated a strong performance from the female cast members of Game of Thrones.
The women of #GameofThrones absolutely killed it this episode ????
— Millie ☘ (@milliegordonx) May 16, 2016
Me during the beginning and the end of the #GameofThrones episode pic.twitter.com/RaA6tzicDq
— catherine (@catheeeeeeerine) May 16, 2016
What did you think of the latest episode? Let us know @BW_React
By Leia ReidApr 2
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