Covid-19 Resource Center

Understand how consumers are responding.

Online Trends

Published May 16th 2016

React: Twitter Reacts to Game of Thrones Season 6 Episode 4

Brandwatch analyzes Twitter data surrounding the latest episode of Game of Thrones as it breaks from tweeting patterns developed throughout previous shows.

Game of Thrones Season 6 episode 4 has hit screens and we’ve got some fiery data on it.

In many ways, episode 4 has broken with the trends we were beginning to see in tweeting patterns for season 6 so far.

**Mild spoiler warning** We won’t tell you what happened, but we will be showing you which characters got the biggest mention spikes and at which points. If you don’t want your expectations shattered, perhaps wait til you’ve seen the episode to read this.

The Book of the Stranger

To start with, it’s been the lowest performing show so far in terms of mention volume (when looking at Game of Thrones mentions between 9-10pm EST for the last four Sundays).

That’s not to say it did badly, with just under 60k tweets, but whatever drama has been thrown out in the previous two episodes hasn’t been enough to get people excited enough to tweet as much as they did during the premiere or second episode.

Episode 1-4 comparative volumes

Also, unlike any other episode, the largest mention spike didn’t occur in the last ten minutes. Instead, it was in the first.

Got ep 4 mention volume

There was still a significant mention spike in the final minute, with over 2.2k tweets registered, but it couldn’t topple the big moment that occurred in the beginning.

Jon Snow knocked off his Twitter perch

Jon Snow has finally been toppled as king of social mentions as Sansa Stark got an influx of tweets this episode.

Characters big mentions

Tyrion Lannister maintained his continued place in the top five, while Lord Baelish made his first appearance after hardly registering any mentions in previous shows.

Ramsay Bolton edged worryingly close to second place which could have seen Jon Snow’s status as King of Twitter thrown to the birds.

Sansa’s big moment

Predictably, it was also Sansa who got the biggest mention spike on Sunday night, while Daenerys Targaryen came in second with her spike coming in right at the end of the episode.

Episode 4 character mentions

Jorah Mormont and High Sparrow, who have seldom been seen in our previous mention spike graphs both got over 100 mentions per minute towards the middle of the episode while Theon Greyjoy got a modest spike around 45 minutes into the hour-long show.

A good night for the ladies

With powerful moments from Sansa and Daenerys at the beginning and end of the show, tweeters celebrated a strong performance from the female cast members of Game of Thrones.

What did you think of the latest episode? Let us know @BW_React

Share this post
Entertainment React
Search the blog
React Newsletter

Sign-up to receive the latest insights into online trends.

Sign up

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.