Brandwatch Spark: Live Virtual Summit | November 7-10, 2023

Join us at Spark, our free virtual marketing conference, where innovation isn’t just a buzzword ✨

Get your free ticket
Online Trends

Published February 2nd 2016

React: Twitter’s Going Crazy for 2016’s Biggest Superhero Movies

Brandwatch analyzes conversations surrounding the biggest superhero movie releases of the year

There’s no shortage of people freaking out over the superhero movies coming out in 2016.

It’s going to be an exciting year – from Deadpool in February to Doctor Strange in November, there’s something for everyone and plenty of hype around.

We took a look at social data surrounding the six most hotly anticipated superhero movies to be released this year to see what Twitter was getting most excited about.

Big movies, big mentions

With over 500,000 mentions between them so far on Twitter this month (excluding retweets), the upcoming superhero movies we researched are generating a serious amount of hype.

Deadpool share of voice

In terms of the overall share of voice for January, Deadpool is the undeniable winner.

Since it’s coming out in February (sooner than the others) and has taken a pretty unconventional (but equally hilarious) approach to movie posters, it’s little surprise that it’s getting the most attention right now.

The hashtag #Deadpool was the biggest superhero related hashtag of the month, garnering an incredible 575 million impressions.

Mentions for Deadpool and Batman v Superman were fairly consistent throughout the month and between them they claimed 66% of the share of voice in January for all six movies.

Suicide Squad scooped the largest peak by far with over 28k mentions on Twitter on the 20th of January when the latest trailer was released.

However, the movie failed to keep mentions coming in consistently throughout the month, earning it 3rd place in January’s share of voice data with just 20% of overall mentions.

Batman has limits

While everyone’s clearly freaking out about Deadpool, mention limit isn’t always an indicator of success. Lots of people like talking about their job or Kanye West or their weird uncle – it doesn’t mean they like them.

In fact, the leader of the pack in terms of social sentiment is actually one of the least talked about movies at the moment.

It may only take up 1% of the share of voice but the November release of Doctor Strange is stealing the show in terms of positive social sentiment.

Doctor Strange love

Meanwhile, Batman v Superman is trailing behind the others with just 70% of the positive categorized mentions.

That’s not exactly bad – 10,000 tweets singing your praises shouldn’t be dismissed – but many have criticised the movie’s allegedly spoiler-filled trailer and claim to be more excited about Suicide Squad.

Audiences also seemed shocked after it was suggested Batman may be a murderer in the upcoming movie.

We’re bad guys, it’s what we do

Guys are definitely out-tweeting girls on every front when we look at the gender breakdown.

Captain America is the biggest hit with the ladies, while Batman v Superman has the most guys tweeting about it percentage-wise.

Guys girls superheroes

It’s not that ladies aren’t tweeting about their favorite superhero movies – there were just under 100,000 female authors counted – it’s just that we found 177,000 male authors getting involved in the conversation overall, and they dominate discussion on every film.

A big year ahead for superhero fandoms

With so many huge movies coming out this year, superhero fans have a lot to be excited about.

Anticipation is growing as release dates edge nearer, and the conversation is global.

Global response superheroes

Which superhero movie are you looking forward to most this year?

Follow @bw_react for more hot data stories.

Share this post
Entertainment React
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
facets Created with Sketch.
facets-bottom Created with Sketch.
New: Consumer Research

Harness the power of digital consumer intelligence

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

Brandwatch image
Brandwatch image
Brandwatch image
Brandwatch image

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.