[Breaking News] Brandwatch named a Leader in Forrester Wave™

Social Listening Platforms, Q4 2020

Read the Report
Online Trends

Published April 5th 2016

React: The Fan Theories Making a Splash on Twitter

Brandwatch analyzes conversation surrounding fan theories for TV shows, movies and more on Twitter.

Fan theories are always making the news.

Whether they’re “blowing minds” or totally inconceivable, they’re a special part of an online community of fans surrounding a show, movie or book.

We took a look at data on tweeters discussing fan theories dating back to January 1st to try to get a sense of the shows generating the most fan theory interest online these days.

We found an incredible 23.5k mentions – including retweets – of different fan theories online and broke them down. Here are the results.


TV: GoT is driving imaginations wild

It’s no surprise that Game of Thrones is generating thousands of mentions.

The seven kingdoms offer plenty of room for speculation as to how characters are connected and what’s going on behind the scenes.

We used topic clouds to identify some of the most popular TV shows being mentioned alongside “fan theory” (and related terms).

Fan theory TV shows

British shows Doctor Who and Sherlock were surprisingly popular alongside Netflix giants like Daredevil and Making a Murderer.

Movies: Star Wars inspires theories that are out of this world

If Game of Thrones is the obvious TV winner, then Star Wars is the movie equivalent with over 3k mentions.

Fan theories movies

The term “Disney” also peaked over 1,000 with a whole lot of articles being shared that summarize the coolest fan theories around their films.

Batman v Superman deserves a special mention since it’s so topical. Many fans have been testing the idea that the latest film is connected to Suicide Squad, although that’s now looking unlikely.

Twitter’s most shared fan theories of 2016 so far

So, while those are some of the films and shows that are generating loads of shares on related fan theories, here are the links themselves.

Based on the high volume of tweets containing them, here are some of Twitter’s most shared fan theories of the year so far:

(Star Wars) Is Rey’s Grandfather Obi-Wan Kenobi? (IGN)

(Indiana Jones) Indiana Jones fan theory points to how Indy survives his adventures (Mashable)

(Sonic the Hedgehog) The Michael Jackson Video Game Conspiracy (Huffington Post)

(Lilo and Stitch) This ‘Lilo & Stitch” fan theory actually makes a ton of sense (MTV)

(Game of Thrones) The Game of Thrones cast reveal the fan theories that surprised even them (Mashable)

Want fan theories? Follow these accounts

We took a look at the most retweeted accounts when it came to fan theories. Why not check them out?

  1. @Mashable
  2. @IGN
  3. @Buzzfeed
  4. @MTVnews 
  5. @Independent
  6. @TotalFilm
  7. @RadioTimes
  8. @HuffingtonPost
  9. @MTV
  10. @Superherofeed

Where do you go for your dose of fan theory goodness?

Want more juicy data? Follow @BW_React

Share this post
Entertainment React
Search the blog
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.