For Better or Worse: A Deep Dive into Wedding Conversation

Are you a Bridezilla?

For this research I analyzed over two million mentions from people on Twitter discussing weddings, between 1 September 2018 and 11 March 2019.

With 68% of the of the conversation around weddings coming from women, the first thing I wanted to check was how many of them identified as a “Bridezilla”.

Arguably the scariest of all ‘Zillas, a Bridezilla is a temperamental Bride that makes unreasonable demands.

With the term getting such a bad rap, it was surprising to see that 86% of those mentioning Bridezillas were actually claiming to be one themselves.

Emotional times

I’ve watched enough ‘Don’t Tell the Bride’ to realize that emotions run high when it comes to weddings. But, I wondered, how do people actually feel leading up to their special day?

To find this out we grouped together mentions of particular emotions in close proximity to personal pronouns.

Luckily, 42% of those within our emotional study are excited for their wedding, however nerves naturally play a part with 27% expressing their anxiety.

We found that men are more likely than women to feel pride towards their big day.

Elements of the perfect day

There are so many different elements that make up a wedding, but what is the most important to those who are planning?

Brandwatch tracked some of the major items associated with the big day.

The wedding dress takes top spot, whereas speeches were at the bottom of the list of the items we searched for.

Viva Las Vegas

But, let’s not forget about the naughty celebrations that come before the wedding – the Bachelor and Bachelorette parties, AKA Hen and Stag dos.

So, where are people heading for a night of drinking and more scandalous activities?

The top location for Bachelorette and Bachelor parties was unsurprisingly Vegas, where a quickie wedding might also be on the cards.