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Online Trends

Published July 29th 2016

React: Star Trek, DNC, Chicken Wings & Yahoo! This Week’s Social Round-up

Data on some of the biggest stories of this week and how they unfold on social. Are we missing something you'd like data on? Tweet us at @BW_React.

Here we have your regular slice of fast data on some of the most talked about moments of the week.

Are we missing something you’d like data on? Tweet us @BW_React.


Jump to story

National Chicken Wing Day (Friday)

DNC comes to an end (Thursday)

Donald Trump’s AMA on Reddit (Wednesday)

Day one of #DemConvention sees Michelle Obama mentions rocket (Tuesday)

Verizon buys Yahoo for $4.83bn (Monday)

Star Trek Beyond hits the big screen (Weekend)

San Diego Comic-Con gets a visit from man behind Pokémon Go (Weekend)

National Chicken Wing Day

In the latest of days dedicated to unhealthy but delicious food, #NationalChickenDay is all over Twitter.

chickenwings

All kinds of chicken places are getting involved. This was one of the most shared tweets as the US woke up.

Typical of “national” days that go viral, the hashtag has crossed borders with Nandos UK jumping in on the action.

Themed days, be they for food or other products or services, can be hugely popular for brands. Read all about it here.

DNC comes to an end

The end of an historic Democratic National Convention came on Thursday. We’ve been tracking the data intensely throughout the week.

dem con overall speakers

You can read the full social data summary of the #DemConvention here.

Donald Trump’s AMA on Reddit

Wednesday saw Donald Trump answer questions from Redditors in an “Ask Me Anything” on r/The_Donald.

There was a lot of hype surrounding the event in the lead up.

We tracked shares of the r/The_Donald URL across social media, finding it rocket at around 7pm EST as the AMA was due to start.

Trump AMA

Unfortunately for Trump, many were disappointed by his performance. He only answered eight questions and, as Vice News put it, lacked his usual gusto.

Day one of #DemConvention sees Michelle Obama mentions rocket

Last week we tracked data on the drama-filled #GOPConvention. This week we’re delving into the data on the Democratic Convention.

Here’s a general look at what the conversation surrounding day one looked like.

DemConvention topics day 1

You can read the full data story, including the internet’s incredible reaction to Michelle Obama’s speech, here.

Verizon buys Yahoo for $4.83bn

On Monday Telecoms giant, Verizon, purchased the US internet firm, Yahoo. The internet was quick jump on the news of the deal, by 11:30 am ET it had gained over 64k social mentions.

Yahoo Topics

Talk of the deal marking an end of an era featured heavily in the topic cloud.

Yahoo Tweeters

Star Trek Beyond hits the big screen

The weekend saw Star Trek Beyond come out in cinemas across the world after premiering at Comic-Con.

It’ was a solid start for the movie, taking $59.6 million and winning the weekend’s box office war.

We tracked conversation surrounding the movie between the 18th and 24th of July.

STAR TREK WHATSTRENDING

It was the leading actors, as well as Amazon founder Jeff Bezos’s cameo, that were pulling in the most mentions across social media.


Comic-Con gets a visit from man behind Pokémon Go

Last week we measured the hype surrounding Comic-Con as it began.

We can now reveal that mentions of the convention peaked on Saturday with over 500k across social media.

COMICCONWHATSTRENDING

Sunday saw Niantic CEO John Hanke address fans at Comic-Con, dropping some interesting revelations about the smash hit game.

Hanke apologized for the game being under-prepared for it’s enormous popularity, and revealed that there are lots of easter eggs that gamers are yet to find.

He also suggested that some Pokéstops may soon be converted into Pokémon Centers, where players can heal their Pokémon.

These were the top mentioned terms used when talking about the convention online.

COMICCONWHATSTRENDING2

Are you a journalist looking to cover our data? We have plenty more. Email us react@brandwatch.com for more information


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