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Online Trends

Published May 6th 2016

React: Met Gala vs. Political Drama: This Week’s Social Round-up

Brandwatch analyzes conversation surrounding some of the biggest moments on social this week.

Wondering what’s been happening on social this week? Find out here.


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Boaty McBoatface is no more (Friday)

Happy Cinco de Mayo (Thursday)

London Mayor elections (Thursday)

May the Fourth be with you (Wednesday)

Ted Cruz suspends campaign (Wednesday)

Met Gala 2016 (Monday)

#LCFCChampions (Sunday)


Boaty McBoatFace scrapped

It turns out that after all the drama, Boaty McBoatface will not be the name of the now famous polar ship.

When the public were given the opportunity to vote for the name of the ship things quickly descended into madness and “Boaty McBoatface” was the winner. The name even got its own Twitter account

Now someone sensible has come along and said that it will instead be named after Sir David Attenborough – perhaps a more apt name for a ship that will do such important work.

Social media is not necessarily happy about this decision, however – it has even been dubbed “a slap in the face for democracy” by some.

Boaty McBoatface

According to reports, one of its remotely operated sub-sea vehicles will be named Boaty in recognition of the vote, offering some consolation.


Happy Cinco de Mayo

Thursday saw social media erupt with Cinco de Mayo messages. We tracked 770k mentions across social media, and there was no shortage of controversy.

The Trump effect managed to sneak in to the online celebrations, with this being the top shared link on May 5th.

The comments section is a particularly good read.

Meanwhile, this was the most shared tweet.


London Mayor elections begin

On Thursday Londoners voted for their next mayor, replacing Boris Johnson. Competition has been vicious between the two leading candidates, Sadiq Khan and Zac Goldsmith.

Brandwatch Chart 1 candidate mentions Jan-May

Khan has certainly had the edge over Goldsmith both in the polls and social media. The top shared link for the Labour candidate since January is his campaign video while for the Conservative it’s a video of Owen Jones calling his campaign a “disgrace”.

The days leading up to the election saw huge mention spikes for both of the leading candidates as the drama continued.

Frontrunner mention spikes

Housing and transport have been huge topics on social media while more niche issues like cycling were pushed into the social spotlight by online communities.

TOPICS FINAL JAN-MAY

The conversation has been dominated by male voices on Twitter, at 37% female, 63% male. In terms of candidate directed tweets, Sophie Walker of the Womens’ Equality party was the only candidate to receive more tweets from females than males.


#MaytheFourth be with you

Wednesday was #StarWarsDay and social media celebrated in the usual crazy fashion.

star wars day

We tracked nearly a million mentions of the special day on social media, and it wasn’t just die-hard Star Wars fans that got involved.


Cruz and Kasich suspend Presidential campaigns

On Wednesday Cruz and Kasich pulled out of the Presidential race, with Ted Cruz’s campaign suspension causing a huge shockwave on social.

Cruz leaves race

With the Republican nomination all but secured by Trump it’s all eyes on the Democrats.


Met Gala 2016

The glitzy event took place on 2nd May, and the stars dazzled with futuristic outfits befitting of the year’s theme.

We tracked a number of celebs attending (and not attending) the event, finding Beyoncé commanded the most mentions on Twitter, reaching around 54k between 7 and 10pm EST.

Met Gala - Celebs

After Rihanna’s notable appearance at last year’s Met Gala she managed to grab 7%of the star-studded conversation above despite not even attending this year.


#LCFCChampions

Sunday saw Leicester City’s historic Premiership win, and the excitement continued into Monday. It has been reported that the outcome had worse odds than Kim Kardashian becoming US president and bookmakers are set to lose more than £25 million as bets were placed with 5000/1 odds.

LCFC Champions

The outpouring of support from Twitter has been huge, and many have taken the opportunity to mock people who had scoffed at the clubs chances of success.


Want more juicy data? Follow @BW_React


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.