Which Brand Won Veganuary? Consumers Give Their Verdict
By Leia ReidJan 24
Published May 13th 2016
The weekend is here the time has come once again to look back at our social data on the week’s biggest events.
It’s been a big week for video game, movie and TV fans, and those following politics will be pleased to know there’s plenty of drama to talk about.
The world premiere of the Assassin’s Creed trailer caused quite a stir between Wednesday and Thursday.
The trailer, which premiered late on Wednesday night on Jimmy Kimmel’s talk show, got a huge boost in mentions and trended into the early hours.
A dramatic week on social saw newly elected London Mayor Sadiq Khan take on Donald Trump, while Katie Hopkins threatened to run down the road naked. We wrote all about it here.
As Trump decided to turn his attention towards attacking “Crazy Bernie”, the term began to trend on Twitter.
The jibe did nothing to harm the Democrat’s online sentiment for the last 24 hours, however.
Our dedicated US Elections data viz can keep you up to date on the candidates’ progress as the race heats up.
Netflix dropped the OITNB Season 4 trailer on Tuesday and social went crazy.
The trailer sparked 75k mentions on Tuesday.
There were thousands of mentions of Alex who didn’t appear in the trailer after a cliffhanger ending to season 3.
@OITNB ALEX WHERE ARE YOU BOO
— s o p h i a (@sophiabiba) May 11, 2016
The starter Pokémon from upcoming Pokémon Sun and Moon were revealed on Tuesday, and they trended on Twitter all day.
We took a look at the mentions and found that Litten is the top mentioned new Pokémon.
This was the top shared tweet on the day:
— Pokémon (@Pokemon) May 10, 2016
The hype has been growing for weeks and the game finally came out early this week.
Click the geo-tagged map to see how mentions have grew up to the release date.
We tracked over 96k mentions of the game on Tuesday as gamers celebrated the release by posting their initial reviews and thoughts online.
So it’s #Uncharted4 day! Goodbye world. See you on the other side.
— Sam Cains (@samcains90) May 10, 2016
Many commenters decided to stay up late on a school night to complete the hotly anticipated game. Others have taken to social media to criticize delivery companies for not bringing the game on time.
Do I download Uncharted 4 and play it tonight, or do I wait until tomorrow and get the hard copy? Decisions decisions…
— Will Eikeland (@WillTheGreat84) May 10, 2016
Woah hold up the mail’s here but where is uncharted 4 at
— Charlie (@JurassicGarden) May 10, 2016
PlayStation promoted #Uncharted4, alongside a custom emoji for the game, which trended for hours on Twitter, while @youtube, @playstation and @naughty_dog were the top mentioned Twitter accounts alongside the game as it was released.
It didn’t take long for a cool easter egg in the game to be found, with players able to play Crash Bandicoot within Uncharted 4. This garnered over 2k tweets and a whole lot of “OMG”ing.
On Monday social prepared itself for the rare astronomical occurrence in which the Earth, Mercury and the Sun line up together.
#MercuryTransit trended throughout the morning, with thousands of people getting excited for the event.
NASA provided near-live coverage and tweeted the amazing spectacle.
— NASA (@NASA) May 9, 2016
Here’s what the conversation looked like on the big day:
Jon Snow was trending into the early hours of Monday morning after the third episode of Game of Thrones season 6 was aired on Sunday night.
He created the largest mention spikes of the episode and was the most mentioned character. You can read our full minute-by-minute analysis of the show here.
That’s it for this week, check back on Monday where we’ll start reporting on next week’s big events on social.
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