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Online Trends

Published May 27th 2016

React: #BernieTrumpDebate to X-men: This Week’s Social Round-up

Brandwatch looks at data on some of the week's biggest events in the latest social round-up.

TGIF. It’s been one crazy week on social.

We kept an eye on the data surrounding some of the biggest events that got people talking this week.

From the Billboard Music Awards to the US release of X-men, it’s all right here.

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Alice Through the Looking Glass release (Friday)

X-men Apocalypse released in the US (Friday)

Red Nose Day (Thursday)

Campaign launched to combat misogyny on Twitter (Thursday)

#TrumpvsBernie debate sparks huge Twitter interest (Thursday)

#NationalWineDay (Wednesday)

#Slogans4Hillary (Tuesday)

Billboard Music Awards 2016 (Sunday)

Game of Thrones Season 6 Episode 5 (Sunday)

Google teams up with IMAX on VR (Weekend news)

Alice Through the Looking Glass out now

Following a glitzy premiere, Alice Through the Looking Glass is out now.

Early reviews are mixed, with the critics’ consensus on Rotten Tomatoes reading: “Alice Through the Looking Glass is just as visually impressive as its predecessor, but that isn’t enough to cover for an underwhelming story that fails to live up to its classic characters.”

Here’s what the conversation looks like on Twitter for the last seven days:

alice in wonderland

X-men Apocalypse released in the US

X-men Apocalypse arrives on the silver screen in the US this weekend. If you’ve not seen the action-packed trailer yet, here you go:

In the last seven days (leading up to Friday morning EST) we tracked 340k tweets about the movie.

We also took a look at the top mentioned mutants on Twitter.

X-men Apocalypse

Red Nose Day USA

Thousands of tweeters got excited about Red Nose Day on Thursday with an overwhelmingly positive topic cloud.

Red Nose Day

A big Red Nose Day NBC special attracted thousands of mentions and some big names endorsed the event. Here are a few:

#rednoseday made an incredible 172,753,225 impressions on the day.

Campaign launched to combat misogyny on Twitter

This week a UK based campaign was launched to combat misogynistic abuse online.

We conducted an analysis of mentions of the words “slut” and “whore” on Twitter, with some surprising results. You can read it in full here.

Twitter misogyny mention voiume

The campaign will include members from multiple parties and representatives from some of the biggest social networks in the world.

Trump vs Bernie debate sparks huge Twitter interest

#BernieTrumpDebate trended all day on Thursday after the two candidates explored the possibility of a televised debate, leaving out Democratic candidate Hillary Clinton.

Whether or not the debate will go ahead is fairly up in the air. The ideacame about after Trump said he’d be willing to take part in the debate for charity. Sanders responded positively.


National Wine Day was celebrated on Wednesday, and there were plenty of tweeters partaking.


We counted over 1k tweets before 9am EST and it trended as the US woke up.


Tweeters got creative on Tuesday by offering slogans for Hillary Clinton’s campaign and it trended throughout the morning.

Screen Shot 2016-05-24 at 15.29.03

Her social sentiment rating really took a hit between the hours of 9:30am and 10:30am EST.

Our live data viz will keep you up to date on how the remaining candidates are doing on Twitter.

Billboard Music Awards 2016

This years glitzy Billboard Music Awards certainly didn’t disappoint on social. We tracked 73k tweets throughout the ceremony, finding some significant spikes along the way.

billboard mins

The celebrity spotters were definitely on the lookout, with Justin Bieber, Rihanna and Madonna the top mentioned stars of the night.

billboard celebs

Game of Thrones Season 6 Episode 5

The latest episode got over 60k tweets in the hour it showed. Check out our new interactive Game of Thrones data viz and commentary here.

Screen Shot 2016-05-23 at 13.42.16

Google teams up with IMAX on VR

Business Insider reports that IMAX is teaming up with Google to build cinema quality virtual reality cameras.

Our recent post on virtual reality explored social media’s attitudes towards the technology, finding a whole lot of excitement.

Excited about VR

The concept of virtual reality cinemas could just push tweeters over the edge.

Are you a journalist looking to cover our data? We have plenty more. Drop us an email:

Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.