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Online Trends

Published June 10th 2016

React: Hillary Clinton vs. Kanye West: This Week’s Social Round-up

Brandwatch React shares data on some of the most talked about events on social this week.

Friday, Friday, Friday!

It’s that time again to reflect on some of the most talked about events on social this week.

Think we’re missing something? Tweet us @BW_React.

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E3 hype is building fast (Friday)

Delete your account. (Thursday)

The world prepares for #Euro2016 (Thursday)

Happy Birthday to Kanye West (Wednesday)

EU Referendum data reveals biggest concerns (Wednesday)

Hillary clinches Democratic nomination (Tuesday)

Who will the next James Bond be? (Monday)

Spotify’s Discover Weekly data (Monday)

Game of Thrones Episode 7 sends Twitter into meltdown (Sunday)

The world prepares for #Euro2016

With #Euro2016 kicking off this weekend, we tracked mentions of the event across the world.

EUro 2016 hype

People are getting seriously excited.

Delete your account.

Hillary Clinton took her social game to a whole new level after making history on Tuesday.

The moment saw social media erupt (just look at those retweets), and it had a huge impact on the Presidential candidates’ converasation in our live data viz.

Screen Shot 2016-06-10 at 11.21.22

E3 hype is building fast

We’ve been tracking the hype surrounding the upcoming E3 expo, finding it peaking on Wednesday this week with upward of 70k mentions on social media.

general hype 3-9 june

For all our data on E3 check out our dedicated post.

Happy Birthday to Kanye West

Kanye West celebrated his 39th birthday on Wednesday, with thousands of tweeters sending him well wishes using the hashtag #HappyBirthYe.


The topic cloud, containing some of the most used terms in the #HappyBirthYe conversation was overwhelmingly complimentary.

It was a good day to be Kanye West, mainly because of the size of the cake.

EU Referendum data reveals biggest concerns

As the EU Referendum draws nearer and the deadline for registering to vote draws to a messy close, we revealed our latest social data on the subject in this blog post.


Many complained about problems with the registration website on Tuesday night, which was meant to be the deadline. The deadline was extended to Thursday night to ensure everyone got to register who intended to.

Hillary Clinton makes history

Hillary Clinton became the first woman in the history of the United States to take the Democratic nomination on Tuesday.

We tracked mentions of the remaining presidential candidates as the news broke. As Clinton took to the stage her mentions sky rocketed.

Primaryday - CLinton

#ThankYouBernie and #HistoryMade trended through the early hours of Wednesday.

Check out how the moment looked in our interactive live US Elections viz or read our blog post on the event here.

Screen Shot 2016-06-08 at 11.03.57

Who will the next James Bond be?

With the announcement of the next Bond star apparently imminent, we took a look at the data surrounding some of Twitter’s favorites.

Looking at a million mentions over the last 31 days, we took a look at the three top mentioned males and three top mentioned females who Twitter thinks could be taking the roll.

Next bond male vs femaleNext bond male vs female 2

Looking at percentage scores for social sentiment, it looks like Emilia Clarke could be the most loved candidate.

Next bond male vs female 3

Sam Mendes recently said that the next Bond won’t be the person people expect. Who do you think it’ll be?

Spotify’s Discover Weekly

Monday saw Discover Weekly playlists get updated, reminding us of some recent research we did on the wildly popular feature.

Spotify mentions day of the week

Read all about it here!

Game of Thrones Episode 7 hits screens

Sunday night saw Twitter go into a frenzy as the latest episode aired. We tracked over 70k tweets throughout the hour long episode.

GOT episode volumes up to ep 7

You can read our spoiler heavy social data review of the show here.

Are you a journalist looking to cover our data? We have plenty more. Email us at

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.