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Published April 18th 2016

React: #TaxDay to #EarthDay: This Week’s Social Round-up

Brandwatch analyzes conversation surrounding the biggest moments on social of the week in this week's social round-up

Happy Friday one and all.

It’s time again to look back on some of the biggest moments on social of the week. From Boston Marathon to Earth Day, there was plenty of data to get stuck into.

Social round-up fans may notice that this week we’ve turned things upside down, with the Friday first. Let us know if you if that makes you feel anything.

Earth Day

Friday saw Earth Day observed throughout the world.

Earth Day

Various celebrities have offered their endorsements and brands have got involved too.


TIME’s list of the 100 most influential people was released on Thursday. It’s an A-Z of some of the coolest people on multiple scenes right now, so definitely check it out if you haven’t already.

Here’s what the conversation looked like immediately after the hotly anticipated list’s release.


You can read the list here.

The Queen turns 90

Queen Elizabeth II turned 90 on Thursday and has received 42k Happy Birthday tweets before 10am UK time. We’re not sure how much time Her Majesty spends browsing Twitter, but we’re sure she appreciated it.

The hashtags #Queenat90 and #HappyBirthdayYourMajesty have been the most popular way for tweeters to send their birthday messages.

Happy Birthday Queen

This official portrayed was also released as the Queen’s birthday began, featuring the younger members of the royal family.

4/20 Snapchat filter sparks controversy

Snapchat’s provision of a Bob Marley snapchat filter on 4/20 has made a lot of people angry online.

The decision has been widely slated, though many posted pictures of themselves using the filter online.

Bob marley filter

You can read the latest tweets by clicking here.

Game of Thrones excitement is building

We’re tracking the hype in the lead up to the season 6 premiere of Game of Thrones, ready to dish the data on Monday.

Within our tracking, we’re monitoring some of the key characters we hope to see in the next season.

Click the chart to see how these characters have been getting on on social:


We imagine that if the series was set in 2015 in the real world and these siblings were fighting over Twitter mentions instead of glory it’d be Tyrion and Arya that would be dancing around waving their smartphones.

Game of Thrones sibling rivalries

#PrimaryDay sees Trump and Clinton triumph

We tracked mentions of the candidates throughout Tuesday. Just before the polls closed Bernie Sanders was commanding 34% of mentions.

Screen Shot 2016-04-20 at 09.09.03

However, Trump quickly stormed ahead.

John Kasich got the least mentions for all candidates, something that has been fairly consistent throughout his campaign.

To read about how the candidates have been doing so far on social, click here.

Johnny Depp’s bizarre apology

Johnny Depp’s dog related misdemeanours led him to post an apology video addressed to the people of Australia. The strange video did the rounds of the internet and we found 6,000 tweets by around 3pm GMT on Monday.

Johnny depp tweets

The bizarre apology has since been mocked by Australia’s Deputy PM.

Tax Day

These thousands of tweeters were clearly relieved this Monday. The stress-inducing day trended on Twitter despite it’s fairly boring nature.

Tax day

Face it, people will tweet about anything.

Boston Marathon

We tracked geo-tagged tweets during the Boston Marathon on Monday, finding starting line motivation and finish line well wishing. You can read the full post here, or just click the map below to watch the hype grow at the beginning of the day.


Want more info on our data? Email

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From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.