Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

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Published March 30th 2012

Event: Return on Influence

It’s just one little word, but the past few years have seen a booming industry evolve around the concept of influence.

Popular companies like PeerIndex and Klout have focused their energies on quantifying individuals’ perceived influence, breaking it down into sub-categories like authority and reach.

Although it’s been over two years since the launch of these influence aggregators, we’re barely any closer to having a consensus on how to measure it.

Brandwatch has partnered with Bloom Worldwide to co-host an event on the 19th of April, which aims to address some of these issues.

Click here to get hold of tickets now

Fresh from the release of his latest book, ‘Return on Influence’, the influential (!) Mark Schaefer is scheduled to deliver the event’s keynote, where he will discuss topics such as:

  • How can influence be defined and measured?
  • What does influence really mean?
  • What is the difference between highly connected people and influential people?
  • How are brands creating mutually beneficial relationships with influencers that create results?
  • How can influence programmes be implemented on a practical level?
  • How can social businesses utilise influences both inside and outside the organisation?
  • What is the role of technology, people and processes?

Following Schaefer’s talk, there will be a panel discussion to further elaborate upon some of the themes he presents. The panel will consist of the following:

The moderator: Jay Cooper, Managing Director, BLOOM Worldwide

The influencer: Mark Schaefer, Author, Return On Influence

The client: Emma Thwaites, Head Of Strategic Communications at the Cabinet Office & Director of Thwaites Communications

The vendor: Giles Palmer, CEO, Brandwatch

The agency: Kate Cooper, MD, BLOOM Worldwide

Tweeters can engage with the panel discussion as the event unfolds by using the #bloomROI hashtag, granting both audience members and distant observers the opportunity to pose questions to the panel as they tackle the issues surrounding influence.

You can buy tickets for the event here, which is held at the following:

The Building Centre
Store Street
WC1E 7BT London
United Kingdom

Thursday, April 19, 2012 from 6:30 PM to 9:30 PM (BST)

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