Latest resource: Maturing from social listening to digital consumer intelligence

A practical guide to levelling up how consumer insights are used across your organization

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Latest resource: Maturing from social listening to digital consumer intelligence

A practical guide to levelling up how consumer insights are used across your organization

Read the guide
Online Trends

Published May 12th 2015

Study: What Did Your Mom Really Want For Mother’s Day?

Last Sunday, Mother’s Day was trending on Twitter in the UK, leading many people to worry they may have forgotten something rather important, for a good reason.

It was in fact Mother’s Day in the US and in most other countries.


People across the world celebrated the special day in several ways; some spent time with their moms, some gave them gifts and many of them shared their pictures or messages of thanks on social.

Of course, we’ve been closely watching all the data fluctuations and trends about how people were expressing their mom love on Twitter, so we thought we’d share the insights with you.

On Mother’s Day, we analyzed over 5 million mentions on Twitter. Unsurprisingly, the majority of all those Tweets were positive (73.9%).

However, there is no way to make the world universally happy, even when it comes to Happy Mother’s Day. Some of the negative Tweets originated from disappointed moms who didn’t receive any form of appreciation, and moms celebrating this holiday by themselves.


Where were the Tweets coming from?

Mother’s Day is celebrated in over 40 countries around the world, but where did people Tweet about it?

With our newest feature, Geotagged Maps, we were able to quickly understand where these Tweets originated. Tweets which are geotagged provide extremely accurate location data (with latitude and longitude coordinates) down to a street level view.

The US was showing a lot of motherly love on Twitter over the weekend, with serious pockets of Mother’s Day mentions all around the world from India, Europe, South Africa and other regions and countries.


Who Tweets more about Mother’s Day, men or women?

Mother’s Day conversation on Twitter was dominated by women. Perhaps men prefer to celebrate and honor their moms in person?


We’ve seen many celebrities take advantage of the throwback pic opportunity that is Mother’s Day on Instagram, but even more so on Twitter.

Some of the most popular authors on Twitter include Justin Bieber, Ariana Grande and Lea Michele.


A few of mom’s favorite things

What do moms really want for Mother’s Day? Flowers? A phone call? Chocolates?

It can be hard to figure out what to get your mom for Mother’s Day, but thankfully, the moms on Twitter have come together to tell us specifically what they want, so you can get your orders in early for next year.

Moms love their children so much, and undoubtedly appreciate any sweet gesture they give for Mother’s Day, whether that’s a card, a craft they made at school or simply an appreciative thank you.

But be honest with yourself – is that what you really want?

Based on some of the most mentioned topics on Twitter, all moms really want for Mother’s Day was a unique gift, breakfast in bed or to be able to catch up on some sleep!


Hashtag heaven, #SorryMom

While some celebrated Mother’s Day by posting throwback pictures on social media, others decided to celebrate by apologizing to their mothers. Soon #SorryMom began trending on Twitter worldwide.

Here are just a few of the silly confessions people made to their mothers. #SorryMom, we laughed at some!

Screen Shot 2015-05-11 at 6.25.43 PM Screen Shot 2015-05-11 at 6.26.14 PM

Coming in at third on the most used hashtag list was #sharethehope, introduced by Verizon. Through Mother’s Day, Verizon donated $1 for every retweet to help fight domestic violence. Their Tweets earned over 700 favorites and over 19,000 retweets.


How did you celebrate Mother’s Day? Did you find the perfect gift? Did you Tweet a throwback picture? Or did you listen on social media in real-time to find all people’s confessions for Mother’s Day?

Tell us in the comments below or Tweet us at @Brandwatch.


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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.