fbpx
[New Report] Food and Beverage Trends Report

Discover the hottest Food and Drinks Trends of 2023 in our exclusive report 🍕

Find out more
News

Published August 28th 2014

Now Even More Flexible: Brandwatch Introduces Single Sign-on

At Brandwatch, we understand the importance of security. That’s why we take every measure possible to keep our systems and data secure, from offering users advanced permissions features to housing our data in super secure data centres.

It’s also why we’re happy to announce today that SSO (single sign-on) is now available, for those who need an extra level of security and control.


What is SSO?

Single sign-on allows you complete control over the authentication and authorisation of users who access the Brandwatch Analytics platform.

It’s a session/user authentication process that permits a user to enter one name and password in order to access multiple applications, meaning that your users can log in using your own systems, removing the need for another set of login details to access Brandwatch.

That means Brandwatch will only grant access to users that the client has authenticated, giving them complete control over the authorisation of users’ access the platform.

As well as added security and control, SSO also has other benefits:

  • Ability to enforce your own security measures, such as forced password resets
  • Ease of use and reduction of time spent entering multiple login details
  • Reducing password fatigue from multiple username and password combinations

Why might you want SSO?

Security

The most common reason we see SSO requested is for security purposes – it’s a great way of controlling who is authorised to use Brandwatch within your company, and SAML in particular means you can lock down all other ways of accessing Brandwatch, giving you complete control.

This also means you can control your own security measures and reduce password fatigue – as users will be logging in using their login for your internal systems, you can control the requirements for the password, how often it is reset, how it can be recovered if forgotten and so on.

_security_security_security

Convenience and ease of use

However, security and control over authorisation isn’t the only use case for SSO. Many companies also set up SSO for convenience and ease of use reasons. In this case, rather than needing to lock down access to Brandwatch and control authentication, the idea is to make the login experience easier for users, by removing the need for another set of login details.

This is particularly useful if you are trying to get multiple departments across the business to use Brandwatch, by removing the barrier of another login page. In these cases, JWT is often the preferred SSO method – due to its easy setup and low maintenance.

Resellers or agencies who are providing access to multiple platforms to their clients also like SSO for the ‘one solution’ feel it can give to their offering.


Which SSO type do you need?

We offer the option between two SSO (single sign-on) mechanisms, SAML and JWT:

SAMLSAML
SAML (Security Assertion Markup Language) is a well established, industry standard XML- based SSO mechanism. It is generally considered one of the most tested and secure methods of SSO, and is especially suited to organisations who want to lock down other methods of access.

JWT

JWT
JWT (JSON Web Token) is a newer, open standard SSO mechanism backed by technology companies such as Google and Facebook. It’s an easy to setup SSO solution most suited to those wishing to use SSO for ease of use benefits (by removing the need for multiple sets of logins) and who aren’t already using SAML.

If you’re unsure of which SSO method is best for you, we’d be happy to discuss your needs and advise – just get in touch.

You can also find development documentation here if you need more technical details.


Availability

SSO is available to Brandwatch clients, for a one-off set up fee. Please get in touch with us for more details or read more here – or, if you’re already a client, speak to your account manager or our support team.


Share this post
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
facets Created with Sketch.
facets-bottom Created with Sketch.
New: Consumer Research

Harness the power of digital consumer intelligence

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

Brandwatch image
Brandwatch image
Brandwatch image
Brandwatch image

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.