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Published April 21st 2012

Social Brands 100 shortlist announced

Social Brands 100 has announced the shortlist of brands for its 2012 ranking. These brands now go forward into a final judging phase to be ranked from one to one hundred for the final Social Brands 100, which will be published on May 29th. It’s a great achievement to be shortlisted, so congratulations to all.

The shortlist has been compiled from a long-list of nearly 300 brands that were nominated via Twitter in January and February. Since nominations closed many hundreds of hours have  been dedicated to analysing the social interactions and behaviours of our long-listed brands.

The methodology focuses on the detail of the interactions between brands and people in social spaces, and rewards those brands creating genuine win-win relationships on a consistent basis.

The analysis has been undertaken by and specialist social agency, Headstream evaluating data from Facebook, Twitter, Google +, YouTube, brand owned forums, Foursquare and more.

Click here for the full shortlist.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.