[Webinar] How to Boost Your Sales on Social Media 🛍

Join this webinar to discover effective ways to drive traffic and boost sales.

Save your seat

Published May 29th 2012

Social Brands 100 winner revealed…

After close to six months of data collection and research, we can finally announce that food and drinks brand Innocent has ranked number one in the Social Brands 100.

Brandwatch have worked with Headstream for the second year to produce the definitive social ranking for brands . The ranking is produced through a combination of detailed tracking and detailed analysis of social media customer and brand interaction to a post level, combined with detailed desk research and a third layer of an expert judging panel.

The ranking measures social performance of brands through a series of markers that demonstrate that a brand is creating high level customer relationships, engaging in active listening and displaying appropriate social behaviour. Innocent is one of over 300 brands nominated following a crowdsourced nomination process on Twitter that took place in January 2012.

The top ten brands are:

Social Brands 100 Top Ten

  1. Innocent
  2. Starbucks
  3. giffgaff
  4. Cancer Research UK
  5. British Red Cross
  6. ARKive
  7. Cadbury
  8. ASOS
  9. The Ellen DeGeneres Show
  10. Met Office

The full report is SB100_2012_the_report. Within the report, brands are also ranked via sector.

Other notable findings:

  • With a 4% drop on use of foursquare since 2011, the use of geo-location platforms has decreased.
  • Charities and not-for-profit organisations are starting to make the most of social media, representing over 25% of the top twenty brands this year.
  • In the 10 months since it launched, 49% of brands have joined Google+ with the same number of brands now present on Pinterest.
  • YouTube appears to be a missed opportunity for many sectors, with the exception of  technology brands. Sharing product and service stories on this platform could result in greater engagement.


Share this post
Brandwatch Bulletin

Offering up analysis and data on everything from the events of the day to the latest consumer trends. Subscribe to keep your finger on the world’s pulse.

Get the data
facets Created with Sketch.
facets-bottom Created with Sketch.
New: Consumer Research

Harness the power of digital consumer intelligence

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.