Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
Published October 29th 2014
Bonnie and Clyde, Butch Cassidy and the Sundance Kid, content marketing and social media. Yes, like those other famous pairings, content marketing and social media are partners in crime.
In this post, I’d like to share how social media can be a useful support for content marketing, helping you get the best results from your marketing efforts.
Using the pareto principle (‘the 80/20 rule’), think of ways you can maximize minimal efforts to get big results, which of course is very useful for busy marketers (all of us!).
Social media can help you amplify your content – potentially making it go viral if the content has high intrinsic value, is actionable and is unique to the target audience.
So how can social media impact your content’s amplification potential?
There are many ways to reach out to top personalities, experts or influencers in your industry.
You can do it through email or phone, but the easiest way to engage them is through social networks (particularly Twitter).
You can reach many people by simply using social listening.
Social listening can help you find influencers in your space and people who’re building their own brand but are likely to share your content.
Influencer outreach in social networks can also help you in other online marketing activities, such as:
Social media, in my opinion, is for engagement, not for broadcasting. Whether you are talking to your customer, friend or colleague, social websites will help you engage with them and perform necessary actions that will be valuable for your business (e.g. sharing useful content on Twitter).
Engagement can also lead you into many useful places, such as:
Content marketing when combined with social media can help you get your desired results fast.
Given that social media can allow you to personalize and humanize your brand, it can be an easy way for your business, site or content to get traction on the web.
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