Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

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Marketing

Published April 1st 2022

The 2022 Social Media Image Sizes Guide

Find all the right social image and video sizes and dimensions for Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, YouTube, and Snapchat in this comprehensive guide. Bookmark this always up-to-date guide to keep your social images as picture-perfect as possible.

You don’t need to be told how important your social media visuals are. In fact, a recent survey found that 63.2% of businesses rely heavily on images and videos as part of their marketing strategy.

So many platforms, so many rules.

Getting your visuals to look good on everything from Facebook to Pinterest is difficult without a guide. So we decided to make one.

We’ve looked at the various sizes and dimensions you need to know to make your social accounts look great and do what they’re supposed to.

All of the sizes in the titles are recommended sizes. Often you can use larger sizes but stick to the aspect ratios to ensure images and videos display correctly.

We’ve also made a set of free, downloadable Photoshop templates for you as well (get them at the bottom of this article.) 

Below you'll find dimensions for the following platforms:

Let's get to it.

Facebook social image sizes

Facebook has been becoming more and more visual in character, as well as increasingly geared for mobile. And in 2022, Facebook is still the world’s biggest social media platform, with over 2.9 billion monthly active users. That’s a lot of eyes that might be seeing your content. So the potential is huge here, especially with algorithm changes that favor engagement and sharing.

There’s a number of different image and video types on Facebook from ones in your feed to profile pages. We’ve listed them below:

Facebook profile picture size: 180 x 180px

Most likely, the most-viewed picture you’ll post on the platform – your profile picture – will act as your avatar across the site.

Often the first thing people will see when they come across you, it will appear alongside all of your posts, your comments, and pretty much all of your Facebook activity.

Guidelines

  • Needs a minimum width of 180px
  • Can have a height below 180px, but the image will not be clear
  • Has a 1:1 aspect ratio

Facebook Business Page Profile Picture (180 x 180px)

Facebook used to have different rules for business page’s profile pictures, but not anymore. Now the dimensions are exactly the same as the personal profile picture.

We just wanted to include this section in case you came looking for it.

Guidelines

  • Needs a minimum width of 180px
  • Can have a height below 180px, but the image will not be clear
  • Has a 1:1 aspect ratio

Facebook cover image size: 820 x 312px

Back in my day, we never had cover photos.

Introduced in 2011, Facebook cover photos give you a huge chunk of space at the top of your profile (or page) to stick a photo of your choice (or a video on your page).

This is a great way to add a bit more character to your profile without sacrificing your pretty profile picture.

Guidelines

  • For best results, you can keep the minimum width to 400px and the minimum height to 150px.
  • All of these dimensions apply to page cover photos.
  • If you want to add a cover video to your page, get all the details here.

Facebook shared link image size: 1200 x 630px

This refers to the image Facebook uses when it generates a box from a shared link. Along with the image, you also get the content’s title and description.

Getting the image size right is integral to making your content look good whenever someone shares it on Facebook. Get it wrong and the image can be cropped poorly or stretched out.

You can choose the image Facebook uses by setting up social meta tags. Find out more on that subject here.

Guidelines

  • Consider how the image will fit with your content’s title and description.
  • If one isn’t set, Facebook will try and pull one in from the content.
  • The aspect ratio is 1.9:1.

Facebook shared image size: 1200 x 630px

That’s the best recommendation for making an image look good and be sure it won’t get distorted, but there can be some leeway.

Taller and shorter pictures are often seen on Facebook, so while 1200px is a good rule to stick to, you can push the height a bit as detailed below:

Guidelines

  • Maximum height of images is 1800px before they are cropped.
  • Recommended aspect ratio is 3:2.
  • Facebook will auto-crop or resize when you go over limits, so always test your image.

Facebook event cover image size: 1920 x 1080px

It wasn’t just the profile pages that got the cover image treatment. Events also let you put a massive picture up to encourage people to attend your amazing gig, play, or whatever else.

There’s also the option to include video here, perfect for really getting across the “Devonshire Cheesefest 2018” vibes. You can get full details on getting videos right here.

Guidelines

  • Minimum width is 400x
  • Minimum height is 150px
  • Aspect ratio is 16:9

Other Facebook image and video sizes:

  • Facebook group cover image size: 1640 x 856px
  • Facebook video size: 1280 x 720px
  • Maximum Facebook video length: 240 minutes  
  • Facebook image ad size: 1200 x 628px
  • Facebook video ad size: 1080 x 1350px (ratio 4:5), at least 1080 x 1080px, ratios from 16:9 to 9:16 are also supported  
  • Facebook Story ad size: 1080 x 1920px
  • Facebook Messenger image ad size: 1200 x 628px
  • Facebook Reels: 1080×1350px (ratio of 4:5)

Pro Tip

  • The attention span of the audience is extremely short on social media, so try to keep Facebook videos as short as possible. While the maximum video length is 240 minutes, Facebook recommends keeping them as short as 15 seconds. 
  • Facebook is still a ‘social’ network at heart, so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible and shoot for the optimal Facebook post dimensions.

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Twitter social images sizes

Twitter, with its 396.5m users, is another huge platform, but gone are the days when your pithy observations were enough to get you noticed on Twitter. Everything moves a lot faster here, so you need striking images to stand out in a fast-moving newsfeed. 

According to a research, tweets with images get 150% more retweets than their imageless counterparts. Not to be sniffed at.

Twitter profile picture size: 400 x 400px

Seen on your profile page and on every tweet you make, your Twitter profile picture is very important. Particularly so if you’re a brand.

Most commonly, companies will use their logos, but some also make seasonal edits to spruce them up and grab a bit of attention now and then.

Guidelines

  • Remember that the profile picture will be circular
  • Recommended image size: 400 by 400 pixels
  • Minimum image size: 200 by 200 pixels
  • Aspect ratio of 1:1
  • Maximum file size: up to 2MB

Twitter in-stream photos image size: 1600 x 900px

As previously mentioned, sharing images increases engagement and gets more people to see your content. Getting the right image size will help you maximize results.

Twitter will crop and resize based on the image you use. To get it looking at its best in the stream, though, 1600 x 900px is your best minimum.

Guidelines

  • Minimum size: 600 by 335 pixels
  • Aspect ratio: between 2:1 and 1:1 on desktop; 2:1, 3:4, and 16:9 on mobile
  • Supported formats: GIF, JPG, and PNG
  • The maximum file size is 5MB for images and GIFs on mobile and 15MB on the web

Twitter header photo size: 1500 x 500px

Similar to Facebook, Twitter lets you add a huge photo to your profile to show off how interesting and great you are.

Businesses use this in different ways, from advertising new products and events, extra branding, or just showing some nice staff photos (we look at this in our Twitter audit guide.)

Guidelines

  • Beware that the image will be responsive based on screen size, so choose with variation in mind.
  • To future-proof the image, it’s best to use the maximum size.
  • Header images are cropped to an aspect ratio of 3:1.

Other Twitter image and video sizes:

  • Minimum Twitter card image size: 120 x 120 pixels
  • Twitter video size: 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait). You can read more on video specifications here.
  • Maximum Twitter video length: 140 seconds
  • Twitter image size for ads: 800 x 418px (Website card), 800 x 800px (App card image), 800 x 800px (Carousels), 800 x 418px (Direct Message card), 800 x 418px (Conversation card)
  • Twitter ad size (video): 720 x 720px (square), 1280 x 720px (landscape), 720 x 1280px (portrait); length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum)

Pro Tip

Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement on Twitter.

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Instagram social image sizes

A visual network from its inception, Instagram is where marketers can indulge their inner photographer and filmmaker. Instagram Stories and Reels are catching most of the attention lately, but you can still easily win eyeballs with static imagery — one tip here is to employ filters

Take the best of the three orientations for Instagram posts (square, landscape, and portrait). Choose the right one for your brand and compose your photos or videos accordingly. And let your creative juices flow into Stories and Reels by having in mind the right dimensions for those formats.

Instagram profile picture size: 110 x 110px

As with all profile pictures, this will be seen next to every photo you post, so it’s important to make it eye-catching.

Your profile picture will display on the app at 110 x 100px, but will be larger on desktop. Using a 180 x 180px image will ensure it looks good across all devices.

Guidelines

  • Keep aspect ratio to 1:1.
  • The logo will be cropped to a circle.
  • You can’t use PNG when changing your picture on desktop.

Instagram photo size:

  • 1080 x 1080px (square)
  • 1080 x 566px (landscape)
  • 1080 x 1350px (portrait)  

This refers to the photo as seen in the Instagram feed, or when tapped on from elsewhere (such as someone’s profile page).

Instagram obviously leans towards square images, but you can have rectangle ones, where the platform fills out the extra space with black.

The guidelines below are very important for Instagram:

  • 1080px is your limit. Anything over and you’ll have to crop your image.
  • Always remember how it looks on mobile is more important than how it looks on desktop.

Instagram thumbnail image size: 161 x 161px (1:1)

This is how your picture will appear on someone’s profile page or in hashtag search, for example. Something that grabs the eye can be important.

Getting this right is very handy if you’re showcasing products, while even more so if you want to turn your entire profile page into a single picture.

Guidelines

  • If your image is already a 1:1 square, then you’re good to go straight away.
  • For rectangle photos, Instagram will simply crop from the center.

Other Instagram sizes

  • Instagram Stories size: 1080 x 1920px
  • Recommended Instagram video sizes: 1080 x 1080px (square), 1080 x 566px (landscape), 1080 x 1350px (portrait)
  • Carousel posts & ads: 1080 x 1080px (square) recommended, 1080 x 566px (landscape), and 1080 x 1350px (portrait) are also supported, can be video or static image  
  • Instagram ads size: 1080 x 566px (landscape), 1080 x 1080px (square)  
  • Instagram IGTV video size: 1080 x 1920px
  • IGTV Cover Photo Size: 420 x 654px
  • Instagram Reels and Live: 1080 x 1920px

Pro Tip

We recommend using square and vertical formats when posting on Facebook and Instagram (both organic and paid). Why? Because this maximizes the space you take up in the feeds, as most people use their phones to browse through these channels.

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LinkedIn social image sizes

Time for some serious business. Now we’re onto LinkedIn, where fortunes are made and an endless line of thought leaders post weird status updates.

Either way, it is a great place to connect with people and, so, grabbing their attention can be really valuable. And as always, images are key for doing that.

LinkedIn profile picture size: 400 x 400px

Once again, your profile picture will be seen more than anything else on LinkedIn. From your posts to your profile page to search results, it's what people will see first when they come across you on the site.

To nail your LinkedIn look, go for something more professional than your average Facebook one.

Guidelines

  • Images smaller than 400×400px work, but risk being cropped/pixelated.
  • The image will be cropped into a circle.
  • LinkedIn lets you do some zooming and cropping when you choose your photo, too.
  • Your photos can be up to 7680 x 4320 pixels.
  • Maximum size is 8MB.

LinkedIn background header/cover image size: 1584 x 396px

Here we have a massive space for an image on your profile page. It goes right at the top, so it’s some prime real estate to put across what you’re giving out.

This can be a great place to show off some work if you’re a designer, for example. Brands can use this space to increase brand awareness by offering their employees custom, company-focused LinkedIn banners to feature on their profiles.

It's best to avoid filling the background space with text as a secondary resume. If nothing else, just stick a nice photo of the countryside, and you’ll be fine.

Guidelines

  • Remember, your profile picture will poke through from below.
  • Also, keep in mind if the image is not high resolution, it'll look blurry.
  • Keep the aspect ratio to 4:1.
  • Maximum file size: 8MB.

LinkedIn company profile picture size: 300 x 300px

Your company profile picture will lead your brand’s way on the platform. It’s generally just filled out with your logo.

This is probably the best approach for a platform like LinkedIn, but if you feel like trying something different, go ahead.

Guidelines

  • Your company profile picture will come out slightly smaller than the personal profile at 300 x 300px.
  • The image will be a square or cropped to a circle depending on where it appears on the site.
  • If you include text, make sure it’s actually legible.

LinkedIn square company profile picture: 300 x 300px

This will pop up any time your company appears in a search query, so it’s obviously good to get it right.

Ultimately, it just pulls the picture from your company page, so you just need to follow the same guidelines and sizes found above.

LinkedIn company cover image size: 1128 x 191px

This image sits at the top of a LinkedIn company page, partially obscured by the profile picture and company info.

Very thin and mostly hidden, it’s an odd cover image, but there you go.

Guidelines

  • Keep the fact a lot of it will be obscured in mind.

LinkedIn hero image size: 1128 x 376px

This hero image refers to the ‘Life' tab company pages have when they signed up for the platform’s paid recruitment service.

It’s used to show off a company’s culture in order to attract recruits, so if you’re getting one set up, it’s best to aim for fun and happiness rather than grey suits and briefcases.

Guidelines

  • Aspect ratio of 3:1
  • Only applies if you have the Life tab on your company page

Other LinkedIn image and video sizes:

  • LinkedIn post image size: 1200 x 1200px (square), 1080 x 1350px (portrait)
  • LinkedIn link post size: 1200 x 627px
  • LinkedIn Stories image size: 1080 x 1920px
  • LinkedIn video size: 256 x 144px (minimum) to 4096 x 2304px (maximum)
  • Maximum LinkedIn video length: 10 minutes

Pro Tip

While brand fidelity and clarity still remain the most important elements on LinkedIn, a beautifully turned out LinkedIn profile is an invaluable asset and calling card for your brand. 

Aim for polished, maximum-resolution photos. If recruitment is one of your goals, use your image and video real estate to show off your company’s best side.

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YouTube social image sizes

Another very visual platform. While videos are the aim of the game here, the right imagery can be the difference between new subscribers and being ignored entirely.

Successful YouTubers have learned the art of engaging previews, so this is the place to start.

YouTube profile picture image size: 800 x 800px

Compared to other platforms, the YouTube profile picture isn’t as prominent, but it’s still important.

What you choose is up to you. YouTubers will often use a picture of their own face, while publishers and companies will use their logos. Spend some time thinking about the best choice for you.

Guidelines

  • You can upload smaller than 800 x 800px, but you risk a low-quality image.
  • If you are uploading a photo, make sure it's centered.
  • Accepted formats are JPG, BMP, PNG, or GIF (but not animated GIFs).
  • The profile picture will be cropped into a circle.
  • Photos will render at 98 x 98 pixels.

YouTube channel cover image size: 2560 x 1440px

Also referred to as ‘channel art’, this will sit at the top of your YouTube channel. It gets a lot of space, so it’s worth taking time over it.

Think about what will help explain what to expect from your channel. A good place to start is to look at the topics you most often discuss.

Guidelines

  • Maximum file size of 6MB
  • This will be seen on many devices, so 2560 x 1440px ensures it will look good across them all
  • 2560px is the maximum width (desktop)
  • 1546 x 423px (smartphones) 

YouTube image preview thumbnails size: 1280 x 720px

When you upload a video, YouTube can just pick a frame from it as the image preview. This isn’t always suitable though, particularly if the video is in the wrong aspect ratio, or you want to have a more descriptive cover.

When you want to have your own picture, you can create it separately. Take a look at some of the most subscribed-to YouTubers to get some inspiration.

Guidelines

  • 16:9 aspect ratio
  • Try to keep it under 2MB
  • Have a minimum width of 640px

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Other YouTube image sizes:

  • YouTube Standard video: minimum dimension is 426 x 240px, maximum dimension is 3840 x 2160px; aspect ratio of 16:9
  • Banner image: minimum dimension for upload is 2048 x 1152px with an aspect ratio of 16:9.
  • The safe area for text and logos (that'll display on all devices): 1546 by 423px. 

Pinterest social image sizes

Pinterest is all about visuals. Over 430 million people use Pinterest every month to discover trends and find inspiration about anything from weddings to decorating their homes, so it’s a prime spot for retail companies.

Getting the images right and showing off your products properly is essential. And when it comes to Pinterest images, you need to think verticals, as this format is designed to fit tall images rather than wide ones.

Pinterest profile photo size: 165 x 165px

This doesn’t take up too much space on Pinterest, but it’s nice to give a human face to your personal boards.

Ultimately, this isn’t hugely important for the platform, so just go for what you think represents you and your activity on Pinterest the best.

Guidelines

  • The image will be cropped into a circle.
  • It must be kept below 10MB.

Pinterest Standard Pin image size: 1000 x 1500px

Pins are all those images you see on Pinterest that other people have submitted. They act differently on different parts of the site, so the guidelines are a bit more in-depth for this one:

Guidelines

  • Pins sit in portrait mode, usually with an aspect ratio of 2:3
  • Pins with an aspect ratio greater than 2:3 might get cut off in people's feeds
  • File type: PNG or JPEG
  • Maximum file size: 20MB

Pinterest board display image size: 222 x 150px

Once you’ve spent ages putting together some great pins in a board, you want the board to look good too.

A board cover image can help users understand what’s in the board and entice them to click.

To set this, you’ll need to upload the image you want to use as a pin first.

Guidelines

  • Your cover image will sit as a square with two other pins on the right.
  • Using the board ‘Edit’ function, you can set the cover.

Other Pinterest image sizes:

  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16); length: minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted carousels: image aspect ratio: 1:1 or 2:3, 1000×1000px, or 1000×1500px
  • Pinterest Story Pins image size: 1080 x 1920px

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TikTok social image sizes

TikTok is the latest video-sharing app that people are going after. Not just people, brands have jumped on the bandwagon too to engage and reach new audiences. Here is what brands need to be aware of when it comes to dimension basics on the app.

Recommended TikTok image sizes for 2022:

  • TikTok Video: 1080 x 1920px, maximum 3 min
  • TikTok Profile photo: 200 x 200px
  • TikTok in-feed ad video aspect ratio: 9:16, 1:1, or 16:9. 

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Snapchat

Snapchat started almost 10 years ago, and it helps people and brands tell stories via fun filters and enticing content that disappears in 24 hours. Snapchat is also the network that introduced the well-known Story format that was later adopted by most of the big social networks. 

In January 2022, it was reported that Snapchat's audience base is expected to surpass 557 million daily active users. Find the right dimensions for your brand to engage with this community right below.

Recommended Snapchat image sizes for 2022:

  • Shared images: 1080 x 1920px
  • Geofilters: 1080 x 1920px
  • Stories: 1080 x 1920px; max file size 34 MB; duration: 10 seconds or less

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That’s a wrap!

Want to save yourself some time and hassle on your favorite social networks? Then download the Photoshop templates below.

Think of these templates as cheat sheets to help you take the guesswork out of sizing your images and videos for social media. Using them will ensure that your images are optimally displayed, without unwanted cropping or resolution issues.

Each template features the social media image sizes we recommend for each of the most popular networks. You can download them all in a single .zip file by following the link below.

As a bonus, we have extra details on recommended and minimum social media image sizes as a PDF in the .zip file, too.

Once you have the .zip file, simply upload the included .psd files to Photoshop. From there, it is just a matter of dropping the image you want to be sized into the appropriate template field.

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