Social Media Benchmarking: Why You Need to Benchmark Your Social Media Activity
By Sandra BuschNov 9
Published November 10th 2014
Many of us now use our smartphone for pretty much everything. We check our emails, update social media, watch videos, listen to music and oh yes, occasionally we make a call.
However, having all of this technology at our fingertips, and particularly social media, has one downside – namely the speed at which our batteries drain.
There is no doubt that in the 21st century we are a more mobile, fast paced society. We have gone from being tied to a landline, then to a desktop computer and now we can run our lives and our businesses from anywhere in the world, from a device small enough to fit into our pocket.
For the average person their use of social media on the move can be intensive enough, but for someone who is also running a business from their smartphone, the demands on the battery will be even higher.
A business owner will often update multiple social media profiles at least two to three times a day, as well as checking in with comments and questions from potential clients.
A quick tip for any entrepreneur, to help you to spend less time on your smartphone searching around the web for all the individual pieces of information, is to head to this handy cheat sheet from The Pink Group. This guide includes all the image sizes and information you need to brand your social media profiles on the move.
There are some simple steps you can take to extend your smart phone’s battery life, so it lasts longer on a single charge and Cheeky Munkey offers a helpful guide to implementing these on the iPhone.
There are also several measures you can take, related to social media itself, so that the time you need to take actually updating from your smartphone will be less, and your battery will last longer.
There is no doubt that using social media on the move from your smartphone does have an impact on battery life.
Take steps therefore, to limit this where you can. However, technology is always evolving and you can be assured that the smartphone manufacturers will be working on this issue.
The innovations they make in their hardware over the coming years will soon extend battery life and make it a match for our love of apps.