Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
On Friday 29th April, Twitter was awash with chatter about all things Royal Wedding.
At Brandwatch we’ve taken a look at which attendees caused the biggest stir across Twitter and the rest of social media.
We looked at data from Friday 29th April only: we ran a broad search for any mention of the Royal Wedding on the day, including coverage of all related hash-tags. A list of over 30 names (mostly in attendance on the day) was then compiled before we checked how many times their names were mentioned within the Royal Wedding data, using Brandwatch’s ‘Recurring Phrase’ facility. Here are the results:
1. The Queen
2. Prince Harry
3. Prince Charles
4. Princess Diana
The Royal top 3 are, as many might expect, the overall top 3. The Queen heading the guestlist with the best seat in the house.
1. Victoria Beckham
2. David Beckham
3. Elton John
4. Tara Palmer-Tomkinson
5. Rowan Atkinson
The Beckhams were the true non-Royal stars of the show with Tara Palmer-Tomkinson attracting a great deal of attention too, though perhaps not always for the right reasons…
1. David Cameron
2. Tony Blair
3. Nick Clegg
4. John Major
5. Boris Johnson
As with the Royal Family, the head of the group takes the top spot. At second place comes Tony Blair, with a lot of people showing surprise that the former Prime Minister wasn’t invited.
1. Huw Edwards
2. Fearne Cotton
3. Edith Bowman
4. Cat Deeley
5. Sophie Raworth
Huw Edwards lead the coverage for BBC all day, backed up by a host of presenters out in the field – the most talked about of which was Fearne Cotton.
A quick look at the sentiment of the conversation surrounding the guests and it’s clear that the presenters faced the lion’s share of negativity. Perhaps the country wasn’t in total disagreement with Ann Widdecombe’s claim that the chosen presenters ‘lack gravitas’…
Princess Beatrice also earned herself a signifcantly higher portion of negative buzz than the other top guests, how much of this she can blame on her hat remains to be seen.
Keep an eye out for upcoming coverage on this week’s stories, including Brandwatch’s AV Referendum analysis.
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.