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Online Trends

Published February 27th 2015

Social Weekly Roundup: The Oscars, The BRITs and The Slip

We look at all the hot stories blowing up social this week.

You’ve heard it hundreds of times before from us – we love social data here at Brandwatch. It’s everywhere, inside our office, all over our blogs and figure-heading our events. In fact, we love data so darn much we’ve gone and created a Twitter account dedicated to the stuff.

The @PeerIndex account will exclusively Tweet data gleaned from Brandwatch Analytics on everything from the share of voice in the UK election, to the conversation surrounding Justin Bieber and Miley Cyrus.

The account will provide any follower with, at times, a comical look at some of the more trivial subjects present on social media whilst also presenting topical updates on some of the world’s breaking news stories.

To give you a taste of the different types of social data we’ll be Tweeting through the account, we’ll take a look back at what been said over the last week:


The Oscars

Excitement for the Oscars – as with most modern day events – was mirrored on social media.

Surprisingly, Best Picture, Actor and Actress winners all generated the highest amount of mentions in the days running up to the award.

 

 

 

What’s no surprise is Benedict Cumberbatch’s popularity with women.


Drinking habits

Maybe Twitter’s addictive qualities are as strong as coffee’s.  

 

It’s always 6pm somewhere in the world.

 


The BRITs

Social media data sometimes provides jaw dropping insights. Sometimes it doesn’t.  

 

 

 

Madonna’s slip was described by many as a PR fail, yet the incident gave the artist unparalleled exposure.

 

 

But with all that exposure it can be hard to keep your feet on the ground.

 


We’ll continue to crawl all the latest events and give followers up-to-date social data.

If you want us to take a look at a story and pull some custom insights, Tweet us @PeerIndex and if you enjoyed scrolling through this plethora of charts, follow us for more of the same.


 

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