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Published July 16th 2013

Empowering Brands With a New Brandwatch-Spredfast Integration

Today we’re excited to announce our new integration and strategic partnership with leading social media management platform Spredfast, allowing organisations to monitor, analyse and take action on social media conversations within a seamless user experience.

“Enterprises are challenged by the scale, breadth and speed of social,” said Sebastian Hempstead, Brandwatch EVP of North America.


“Connecting our advanced social analytics with Spredfast’s social engagement platform tackles these issues by quickly separating the signals from the noise to better inform how they engage with audiences on the social web.”

This partnership follows on the heels of our recent partnership announcement with Clarabridge, as we expand our offerings by integrating and partnering with other leading software providers.

The partnership sees Brandwatch data being streamed into the Spredfast platform so that joint customers can now couple the power of listening to Brandwatch’s millions of sources with the engagement functionality offered by Spredfast.

“Brands need a solution that helps them separate the signal from the noise and identify the most pressing and relevant conversations to engage in,” said Rod Favaron, CEO of Spredfast.


“Spredfast customers can now turn 60 million social media sources into insights to better inform every single post and tweet. With this Brandwatch integration, Spredfast is continuing to empower customers to leverage social business communications to achieve great business results.”


We all know that social teams need to be able to listen to customers to be successful on social media. With Brandwatch and Spredfast integration, social teams will be able to:

  • Identify more sales opportunities and pursue them efficiently: Listen for potential leads from conversations in which users are expressing purchase intent, and engage to turn sales opportunities into new customers.
  • Find more customer care requests and respond to customers more effectively: Cast a wider net to find customers that are in need of a response to a product or service issue, question or complaint. Clearly identified analytics such as sentiment and author influence scoring enable quick and easy prioritization.
  • Use competitive intelligence to increase market leadership: Gather insights on competitor brand and product perception globally and take advantage of opportunities to increase your brand’s share of voice in the market.
  • Discover and publish content that resonates most with your audience: Use analytics to uncover the topics that are most relevant to your customers (regardless of whether it’s yours or not) and use the knowledge gained to target the right conversations at the right time.


Brandwatch and Spredfast integration is available to all joint customers. For more information, please contact us.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.