Introducing Audience Influencers: Know who your audience is really talking about
By Nick TaylorJun 12th
Jim Reynolds acts as VP of Agency Relations, and I’m sure you’ve spotted him at events or over on Twitter.
In this Staff Spotlight, he discusses how he started working for Brandwatch by trying to buy a used car, the challenges he faces, and what he sees happening in the future of tech.
Hey, Jim! You’ve moved around a bit at Brandwatch. What is your current job title at Brandwatch, and what do you do?
I’ve been lucky enough to be one of the first five US employees, and Brandwatch’s first remote employee (based out of a suburb of Buffalo NY).
— Jim Reynolds (@jimmyrey) May 17, 2016
My current title is VP of Agency Relations – I oversee both account management and sales of all North American Agency work. So I’m an evangelist, sales person, psychiatrist and strategist wrapped in one title.
Can you talk about your background before Brandwatch?
I’ve worked in the restaurant industry, ran a warehouse and stumbled into a sales career when I was attempting to buy a used car.
I had the pleasure of meeting Sebastian Hempstead when I advised a client to try Brandwatch and I received a thank you call.
How did you get involved in the tech industry?
I always loved technology, straight from the day my parents purchased me a Commodore 64.
I was a mod of a BBS and launched my first website before leaving high school. I realized I could make money doing what I love by selling hardware and software in early ’01 for a payroll company.
What is the most challenging part of your job?
Working with our clients to understand what business problems they are attempting to solve when they won’t come out and say “I’m trying to solve problem X”.
What’s the best thing about working at Brandwatch?
The expectation from Giles and the leadership team to be brave and speak up, no matter what.
— Jim Reynolds (@jimmyrey) May 10, 2016
What developments in tech are you most excited about right now?
VR and AI have my attention, I’m excited about how it will change the way we interact with everything. I can only imagine how education, marketing and entertainment will transform when you can interact with a dynamic vivid and unique experience.
Where do you see social listening five years from now?
In a similar space that web analytics sits today, a very flat market with a few players. One of those being Brandwatch.
What soft-skills have you found to be most important in developing professionally?
Finding yourself a few mentors and listening to those people. Realizing that people have seen most of the puzzles you’re trying to solve, and they are willing to help.
Brandwatch speaks to Lead Producer for the Digital Storytelling team at the BBC, Anya Saunders, on how her team creates compelling stories using social data
If you could invite three people to a dinner party who would they be?
And finally, before I let you get on, what’s your favorite Brandwatch tradition?
Our outsider/rebel culture. We are Brandwatchers.
A big thanks to Jim for speaking with us! You’ll be able to learn more about Brandwatch staff soon in upcoming articles.