10 Essential Market Research Methods
By Joshua BoydOct 24
Last week a few of our team attended Dublin’s Web Summit – a SXSW-esque conference with multiple stages and venues, a top line up of speakers and more startups than you’re likely to ever see in one place again.
The event has grown massively – from 400 or so attendees four years ago to around 22,000 this year, and we can see why. Everything about the conference was well organised, from the fantastic free lunch every day (thanks to Good Food Ireland) to the wide variety of different streams of talks on different stages, including Food, Marketing, Sports and Cinema on top of the usual main stages.
Dublin also came alive at night with #nightsummit events, with pubs and bars packed out with people from all over the world gathering to talk, drink and dance to the likes of The Kooks and Le Galaxie.
The whole event was buzzing with inspiration, ideas and entrepreneurial spirit, so we couldn’t resist having a look at the online conversation too to see how that energy was being portrayed online.
Despite a few (inevitable) hiccups with the wifi at event, the Summit was mentioned over 70,000 times in the working week it took place, with the majority of conversation taking place onTwitter.
The official hashtag, #websummit, was used in 62,986 tweets, far outstretching any other hashtag used in relation to the event.
All the mentions that we collected do not include RTs to ensure that we only analyzed data from people speaking directly about the event.
Here are some of the top insights that we gathered about Ireland’s most anticipated Summit.
At previous conferences that we have attended we have relished in finding the most prolific tweeters. Nothing beats a bit of passion when it comes to tweeting about your event experiences.
We wanted to look at the individuals who tweeted the most while at the Summit. By eliminating RTs and those tweeting promotional materials we discovered the top five Web Summit tweeters.
By analyzing the conversation around the 3-day event we can determine which talks grabbed the attention of the audiences.
Bitcoin received over 1,000 mentions after The Bitcoin Foundation’s Chief Scientist, Gavin Andresen gave his opinion on the centralization of mining. Tweeters expressed their opinions online after his talk that sparked debates on the concept of virtual currency.
People seemed to be enamoured with the location of the Summit, Dublin being a welcome change from London for many visitors. It was one of the most tweeted topics of the whole conference.
Speakers also included some pretty famous faces who were there to discuss their own projects, as well as appearing on panels.
Two celebrities generated the most chatter throughout the event. Eva Longoria secured 34% of the celeb conversation with her talks on women in tech and food chains.
It was no surprise that in his hometown Bono received the most mentions. He owned nearly half of the celeb convo, securing 47% overall – not surprising considering the venue was so full for his talk that there was a queue outside in the rain!
Bono weighed in on the Spotify debate that started last week, sparked by Taylor Swift removing her music from the streaming platform.
He defended the platform, instead stating that it is the record companies that should be more open with what they do with revenue.
All in all, Web Summit was a great event and we expect big things next year.
Did you attend Web Summit and wish you had met us? Nevermind, come and meet us at one of these other awesome events this year.