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Published August 26th 2010

Stores use Social Media in Back-to-school Drive (Marketing Magazine)

Consumers are increasingly discussing school uniform via social media platforms and forums such as Facebook, Twitter and Mumsnet, and bigger brands are now looking to exploit this phenomenon. Research by social media analysts Brandwatch, measured the ‘noise’ surrounding brands in relation to mentions of school uniforms online, showed that Tesco’s range is the most talked-about.

Click here to read the article on Marketing Magazine

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.