B2B: 8 Reasons Why Your Sales Team Might Be Losing Pitches

Are you losing deals because of your sales team’s actions? After more than a thousand market research interviews in the B2B tech field, we’ve collected some of the most common mistakes that sales reps make. These insights have been gathered from hundreds of interviews with B2B tech decision-makers, product evaluators, customers, and partners. Here’s how […] Read more

Ask an Expert By Sean Campbell on November 28th 2017

Best Practice: How Customer Experience Can Fuel Business Growth

I attended an interview with Nick Drake, Senior Vice President, Direct to Consumer at T-Mobile and Otto Rosenberger who serves as CMO at the Hostelworld Group at the Adobe Summit. The key take away of the entire session was that customer experience is the beginning and the core of digital transformations – it is where […] Read more

Ask an Expert By Ronald van Loon on August 29th 2017

Expert Advice: How To Become A Digital Company

Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm? How can you change your business to achieve this? Derive new values for yourself, and find better and more innovative ways of working. Put customer experience above and beyond […] Read more

What Truly Matters to Your Customers? Exploring the Truth with Metia’s Misia Tramp

At this year’s Now You Know™ Conference, we explored the theme of the “truth.” Misia Tramp, VP of Customer Experience at top global agency Metia, discussed the social truth and what that really means for consumers in a recent webinar. She began by quoting Robert Evans, saying “There are three sides to every story: your side, […] Read more

How to Infuse Social Media Marketing into Your Buyer’s Journey

Over the last few years, social media has taken a tremendously important role in how we consume information. However, for businesses, achieving success in this field has turned out to be a tricky task, to say the least. In fact, a CMO survey found that 41.5 percent of marketers haven’t been able to show the […] Read more

Interview: Amisha Gandhi on the True Value of Influencer Marketing

In today’s post, part of our influencer marketing series, we had the pleasure of talking to Amisha Gandhi, who leads the influencer marketing strategy for SAP. She’s been in the public relations and marketing industry in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture, and Time-Warner. We […] Read more

Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI

In business, the bottom line is just that — the bottom line. The end all be all. The light at the end of all tunnels. Show me the money, honey. This is fairly easy to measure — simply look at revenue sales of your product or services. What is more difficult for businesses to measure […] Read more

Ask an Expert By Dinah Alobeid on January 10th 2017

Infographic: 12 Digital Game Changers for 2017

As we approach the end of the year and the holiday season, it’s time to start thinking about what 2017 has in store for the digital and social media space. And who’s better at predicting the key game changers that will make an impact over the next 12 months than top industry experts? Twelve key players in […] Read more

Josh Steimle: The 10 Things Top CMOs Taught me About the Future of Marketing

When plotting your way towards marketing greatness, the best way to get there is to emulate the techniques from the best of the best. So when I conducted in-depth interviews with 29 top CMOs for my new book Chief Marketing Officers at Work, I had the chance to meet with some of the brightest marketing minds […] Read more

Ask an Expert By Josh Steimle on December 5th 2016

Ask an Analyst: Five Ways You Can Make Brandwatch Audiences Yours

Brandwatch launched its latest product, Audiences, a couple of months ago. Out of all the Brandwatch product launches from the last four years, this is my favourite. (Here’s the link to the announcement, in case you missed it.) Read more

Ask an Expert By Ben Donkor on October 4th 2016

We Ask The Experts: How to Get Closer to Your Customers

More than ever before, consumers are now discussing their preferences, needs, likes and dislikes in an open online environment, accessible and easy to analyze if equipped with the right tools. Understanding the emotions and motivations behind customer behaviors allows marketers to effectively strategize and use those insights to inform business decisions, build better products, tackle […] Read more

Ask an Expert: How Do You Identify An Insight?

“The task is…not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees.” – Erwin Schrödinger Last week I joined panelists from Unilever and Microsoft at a Brandwatch event to discuss using data to uncover actionable insights. Great panel discussing #bigdata and tangible […] Read more

Ask an Expert By Gareth Price on September 15th 2016

What’s The Secret? A Guide to Understanding Influencer Marketing

Amplifying brand reach. Gaining credibility. Saving dollars. These are just some of many benefits of effective influencer marketing strategies. Consumers respond to the opinions of people they trust and they are often motivated by word of mouth rather than ads, as brand content is everywhere and consumers have started to become desensitized to it. Read more

Social Intelligence and Marketing Tips From Experts at Toshiba, Bank of America, the BBC & More

Many of the marketing tips I read online include statements like ‘post more videos to your Facebook wall’ or ‘ask a question on Twitter’. In interviewing people working with social data, we’ve heard many marketing pearls of wisdom that go beyond this simple advice. Read more

Ask an Expert By Kit Smith on August 3rd 2016