What Truly Matters to Your Customers? Exploring the Truth with Metia’s Misia Tramp

At this year’s Now You Know™ Conference, we explored the theme of the “truth.” Misia Tramp, VP of Customer Experience at top global agency Metia, discussed the social truth and what that really means for consumers in a recent webinar. She … Read more

How to Infuse Social Media Marketing into Your Buyer’s Journey

Over the last few years, social media has taken a tremendously important role in how we consume information. However, for businesses, achieving success in this field has turned out to be a tricky task, to say the least. In fact, … Read more

Interview: Amisha Gandhi on the True Value of Influencer Marketing

In today’s post, part of our influencer marketing series, we had the pleasure of talking to Amisha Gandhi, who leads the influencer marketing strategy for SAP. She’s been in the public relations and marketing industry in Silicon Valley for the past 15 … Read more

Ask the Experts: On The Consumer Insights Holy Grail of Proving Social ROI

In business, the bottom line is just that — the bottom line. The end all be all. The light at the end of all tunnels. Show me the money, honey. This is fairly easy to measure — simply look at … Read more

Ask an Expert By Dinah Alobeid on January 10th 2017

Infographic: 12 Digital Game Changers for 2017

As we approach the end of the year and the holiday season, it’s time to start thinking about what 2017 has in store for the digital and social media space. And who’s better at predicting the key game changers that will make … Read more

Josh Steimle: The 10 Things Top CMOs Taught me About the Future of Marketing

When plotting your way towards marketing greatness, the best way to get there is to emulate the techniques from the best of the best. So when I conducted in-depth interviews with 29 top CMOs for my new book Chief Marketing Officers … Read more

Ask an Expert By Josh Steimle on December 5th 2016

Ask an Analyst: Five Ways You Can Make Brandwatch Audiences Yours

Brandwatch launched its latest product, Audiences, a couple of months ago. Out of all the Brandwatch product launches from the last four years, this is my favourite. (Here’s the link to the announcement, in case you missed it.) Read more

Ask an Expert By Ben Donkor on October 4th 2016

We Ask The Experts: How to Get Closer to Your Customers

More than ever before, consumers are now discussing their preferences, needs, likes and dislikes in an open online environment, accessible and easy to analyze if equipped with the right tools. Understanding the emotions and motivations behind customer behaviors allows marketers … Read more

Ask an Expert: How Do You Identify An Insight?

“The task is…not so much to see what no one has yet seen; but to think what nobody has yet thought, about that which everybody sees.” – Erwin Schrödinger Last week I joined panelists from Unilever and Microsoft at a Brandwatch … Read more

Ask an Expert By Gareth Price on September 15th 2016

What’s The Secret? A Guide to Understanding Influencer Marketing

Amplifying brand reach. Gaining credibility. Saving dollars. These are just some of many benefits of effective influencer marketing strategies. Consumers respond to the opinions of people they trust and they are often motivated by word of mouth rather than ads, … Read more

Social Intelligence and Marketing Tips From Experts at Toshiba, Bank of America, the BBC & More

Many of the marketing tips I read online include statements like ‘post more videos to your Facebook wall’ or ‘ask a question on Twitter’. In interviewing people working with social data, we’ve heard many marketing pearls of wisdom that go … Read more

Ask an Expert By Kit Smith on August 3rd 2016

Ask an Analyst: Microsoft’s Ben Donkor on Supercharging Signals

I was pretty excited when Brandwatch released Signals last year, so excited that I started using it for pretty much all of my Queries when it was first released. Read more

Ask an Expert By Ben Donkor on July 11th 2016

Ask an Expert: Clickbait, Dopamine Loops and Using Psychographics

We all know that social media is extremely important in the digital age, and at her keynote speech at Brandwatch’s Now You Know Conference, Nathalie Nahai unpacked what drives that—specifically the psychology that drives social media behavior. Read more

Ask an Expert: How to Bounce Back After a PR Disaster

When a PR crisis occurs, it can feel like the wheels are coming off the car and you’re going to crash. Read more