An Advertiser’s Dream: How Metia’s Ads Found the Right People and Doubled ROI

As a marketer, I’m quite familiar with the challenges of proving the ROI on a given strategy. Brandwatch is, at its core, a data analytics company, and on average our employees probably skew significantly towards the data-savvy. Combine that with the usual high expectations of any marketing team, we’re constantly expected to be testing, iterating, […] Read more

Case Study By Alex Jones on April 16th 2018

Case Study: How American Airlines’ Social Hub Powers Insights to the Whole Business

No matter where you were, there’s no way you escaped the news of the three devastating hurricanes that hit the US in 2017, particularly impacting Texas, Florida, and Puerto Rico. Many are still reeling in the aftermath today. Being based in Texas with another major hub in Miami, American Airlines was particularly impacted by the […] Read more

Case Study By Alex Jones on February 9th 2018

Customer Story: Understanding the Habits and Attitudes of New Mothers

Mavens is an insights and strategy consultancy with years of experience in providing innovative research, measurement, analytics, SEO and digital strategy to some of the world’s largest brands.   With a client list that includes global companies Unilever, Philips, the Asahi Group, Essity, Pfizer and Diageo its efforts and data sources span all countries and […] Read more

Case Study By Hannah Tregear on November 8th 2017

Case Study: AOL Evaluates U.S. Consumer Propensity for American-Made Cars

A Ford was my first ever car. I was 18. You never forget your first car. It was a white Ford Fiesta, it didn’t have power steering, the seats felt like crushed velvet and the driver door wouldn’t unlock from the outside, so I had to climb in via the passenger door, but I loved […] Read more

Case Study By Hannah Tregear on June 21st 2017

Case Study: How Bimbo Turned a Crisis into a Business Opportunity

Who doesn’t love cake? We L-O-V-E cake at Brandwatch. Bimbo is a leader in the baking industry and well known for its leading brands, innovative products, freshness and quality. Partnering with Bimbo is a relationship we cherish and value immensely. Most are probably familiar with Bimbo’s global brands such as the New York Bagel Company, […] Read more

Case Study By Hannah Tregear on February 2nd 2017

Case Study: Social Data and the Launch of VICELAND

Having been an early Adam Richman enthusiast (I spent most of the fallout of the 2010 eruption of Eyjafjallajökull stuck in Jamaica, watching Man vs Food and rubbing aloe gel on my completely brutal sunburn), I was absolutely delighted last year to learn of a new VICELAND show, F**k That’s Delicious. Former chef and rapper Action Bronson travels […] Read more

Case Study By Natalie Meehan on January 16th 2017

Case Study: A Global Look at #GivingTuesday With Brandwatch Vizia

#GivingTuesday, the global day of giving, began in the USA five years ago as a response to the overt consumerism of Black Friday and Cyber Monday. 92Y, a cultural innovation center in the heart of New York, created the idea of #givingtuesday – a people-powered movement to encourage charitable giving and acts of kindness and […] Read more

Case Study By Martin Carter on December 13th 2016

Case Study: How Jack in the Box Identify Influencers in a Fiercely Competitive Market

Jack in the Box Inc, based in San Diego, is a quick-serve restaurant company that operates one of the largest hamburger chains in the USA. It boasts more than 2,200 Jack in the Box restaurants across 21 states and in Guam. Read more

Case Study By Hannah Tregear on October 6th 2016

Case Study: EntSight on Comparing Perceptions of Smartwatch Features

This article, featuring analysis done by us here at EntSight, compares perceptions of smartwatch features between two groups – Journalists and influential Smartwatch Enthusiasts. Brandwatch Audiences was used to identify, filter and verify both audience groups – as well as gather initial insights about them. This data was then imported into Brandwatch Analytics to track and categorize conversations […] Read more

Case Study By Edward Bass on September 28th 2016

Cathay Pacific Case Study: Using Social Data to Inform a Global Business

Founded in 1946, Cathay Pacific is the flag carrier for Hong Kong. 70 years later the “World’s Best Airline” according to Skytrax World Airline Awards travels to 173 destinations worldwide and transports approximately one million passengers each month. As the world’s top airline expectations and perception of the company are high. Customer service is a […] Read more

Case Study By Hannah Tregear on September 1st 2016

Case Study: Publicis Groupe Uses Social Data to Inform Campaign Strategy

Founded in Paris in 1926, Publicis Groupe is the second largest communication group in the world, according to the latest RECMA report. Leo Burnett, Saatchi & Saatchi, Digitas and Starcom are among the French group’s 1,349 agencies. Read more

Case Study By Hannah Tregear on June 29th 2016

Case Study: How The Guardian Uses Social Data at Its Core

The Guardian News & Media (GNM) is one of the largest English-speaking newspaper websites in the world, with over 130 million unique visitors every month. Read more

Case Study By Hannah Tregear on May 10th 2016

The Economist & Brandwatch Vizia: Capturing the Pulse of a Live Event

Earlier this month, The Economist held their inaugural Pride and Prejudice event focusing on the business case for LGBT diversity and inclusion.   Read more

Case Study By Hannah Tregear on March 30th 2016

Video: Kohler Proves the Power of Real-time Insights with Vizia

Kohler is a global leader in the manufacture of kitchen and bath, furniture, and power products. Read more

Case Study By Hannah Tregear on December 9th 2015