Case Study: AOL Evaluates U.S. Consumer Propensity for American-Made Cars

A Ford was my first ever car. I was 18. You never forget your first car. It was a white Ford Fiesta, it didn’t have power steering, the seats felt like crushed velvet and the driver door wouldn’t unlock from … Read more

Case Study By Hannah Tregear on June 21st 2017

Case Study: How Bimbo Turned a Crisis into a Business Opportunity

Who doesn’t love cake? We L-O-V-E cake at Brandwatch. Bimbo is a leader in the baking industry and well known for its leading brands, innovative products, freshness and quality. Partnering with Bimbo is a relationship we cherish and value immensely. … Read more

Case Study By Hannah Tregear on February 2nd 2017

Case Study: Social Data and the Launch of VICELAND

Having been an early Adam Richman enthusiast (I spent most of the fallout of the 2010 eruption of Eyjafjallajökull stuck in Jamaica, watching Man vs Food and rubbing aloe gel on my completely brutal sunburn), I was absolutely delighted last year to … Read more

Case Study By Natalie Meehan on January 16th 2017

Case Study: A Global Look at #GivingTuesday With Brandwatch Vizia

#GivingTuesday, the global day of giving, began in the USA five years ago as a response to the overt consumerism of Black Friday and Cyber Monday. 92Y, a cultural innovation center in the heart of New York, created the idea … Read more

Case Study By Martin Carter on December 13th 2016

Case Study: How Jack in the Box Identify Influencers in a Fiercely Competitive Market

Jack in the Box Inc, based in San Diego, is a quick-serve restaurant company that operates one of the largest hamburger chains in the USA. It boasts more than 2,200 Jack in the Box restaurants across 21 states and in … Read more

Case Study By Hannah Tregear on October 6th 2016

Case Study: EntSight on Comparing Perceptions of Smartwatch Features

This article, featuring analysis done by us here at EntSight, compares perceptions of smartwatch features between two groups – Journalists and influential Smartwatch Enthusiasts. Brandwatch Audiences was used to identify, filter and verify both audience groups – as well as gather initial insights … Read more

Case Study By Edward Bass on September 28th 2016

Cathay Pacific Case Study: Using Social Data to Inform a Global Business

Founded in 1946, Cathay Pacific is the flag carrier for Hong Kong. 70 years later the “World’s Best Airline” according to Skytrax World Airline Awards travels to 173 destinations worldwide and transports approximately one million passengers each month. As the … Read more

Case Study By Hannah Tregear on September 1st 2016

Case Study: Publicis Groupe Uses Social Data to Inform Campaign Strategy

Founded in Paris in 1926, Publicis Groupe is the second largest communication group in the world, according to the latest RECMA report. Leo Burnett, Saatchi & Saatchi, Digitas and Starcom are among the French group’s 1,349 agencies. Read more

Case Study By Hannah Tregear on June 29th 2016

Case Study: How The Guardian Uses Social Data at Its Core

The Guardian News & Media (GNM) is one of the largest English-speaking newspaper websites in the world, with over 130 million unique visitors every month. Read more

Case Study By Hannah Tregear on May 10th 2016

The Economist & Brandwatch Vizia: Capturing the Pulse of a Live Event

Earlier this month, The Economist held their inaugural Pride and Prejudice event focusing on the business case for LGBT diversity and inclusion.   Read more

Case Study By Hannah Tregear on March 30th 2016

Video: Kohler Proves the Power of Real-time Insights with Vizia

Kohler is a global leader in the manufacture of kitchen and bath, furniture, and power products. Read more

Case Study By Hannah Tregear on December 9th 2015

Video: Ogilvy Using Social Data with Vizia to Curate and Create

Ogilvy & Mather, one of the world’s largest creative agencies, used Brandwatch Vizia to power a bespoke digital content hub at Social Media Week, London’s premier digital event.   Read more

Case Study By Hannah Tregear on October 20th 2015

Gumtree & Celebrity Big Brother: Adding Value to TV Sponsorship

Two-thirds of smartphone owners say they turn to their phones to learn more about something they saw in a TV commercial, according to a recent Google consumer survey. Read more

Case Study By Hannah Tregear on October 6th 2015

Case Study: How Comic Relief Used Social Intelligence for Positive Change

Comic Relief is arguably the most recognized not-for-profit in the UK. Read more

Case Study By Hannah Tregear on August 26th 2015