Apple, Aston Martin, Spotify: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys on the outside world. Having recently spent more time delving into the always interesting world of consumer … Read more

Big Data and Research Data: A Perfect Marriage?

This summer, my partner and I are tying the knot, and among all the advice we’ve received – both solicited and, er, otherwise – one thing that’s stood out for me is that a great marriage should be more than … Read more

Report: Three Data-driven Directions Shaping Consumer Electronics

You’d think we think we’d run out of things to talk about when it comes to consumer insights. But alas, with millions of people discussing, sharing, and posting information online every day, there will always be insights we have yet … Read more

Consumer Insights By Alex Jones on February 1st 2017

New: Intelligent Campaign Measurement with Historical Data

Most of you will know that in one minute a lot happens. 38,000 posts are sent to Instagram, 347,000 new tweets are published, 527,000 Snapchats are shared and 700,000 people log in to Facebook. What most people don’t know is … Read more

Ask the Experts: Which Business Functions Need Social Consumer Insights?

The time has come for the final offering in this series. Here’s one last hurrah, delving into the deepest, darkest desires and challenges of the consumer and market insights (CMI) professionals the world round. Market researchers analyze data to try … Read more

How to Conduct Advertising Research

Strawberries and cream. Rock and roll. Research and analysis. Some things just work well together. Advertising research brings together two strategies together to help improve your marketing from two different approaches. It takes a 360-degree view to maximize the lessons you can take … Read more

Consumer Insights By Kit Smith on December 14th 2016

On the Tough Question of Contradictory Data in Market Research Methodologies

It’s great when social supports an initial theory proven by traditional market research data. Wonderful, in fact. But what about when it…doesn’t? We’ve already explained why you need to embrace the “just do it” mantra when it comes to incorporating … Read more

Webinar Round-Up: Sharing Social Intelligence Across The Business

Social intelligence empowers brands to get a better understanding of how their customers talk about their products or service, when, where and what language they use. Interestingly, accessing insights in an environment that customers are putting themselves in, rather than trying to … Read more

Talking Market Research: Blending Data Sets for Actionable Social Insights

We’re back at it again, ready and willing to answer your pressing social consumer insights questions. These questions weren’t plucked from thin air, they surfaced during and after our recent webinar on why social is a vital component for uncovering the … Read more

How to Research and Write a Customer Analysis

The purpose of undertaking customer analysis as part of a business plan is to examine the consumers most likely to purchase your product or service in-depth. Brands can establish different groups of customers and the needs of those customers. By understanding … Read more

Consumer Insights By Kit Smith on November 24th 2016

Could Social Data Replace the Consumer Confidence Index?

The US Consumer Confidence Index is a barometer of consumer confidence. It attempts to measure the degree of optimism on the state of the economy by surveying 5,000 households on their saving and spending activities. The index is issued every month … Read more

Consumer Insights By Kit Smith on November 21st 2016

Extracting Consumer Insights from Social Data: Why You Need to Just Do It

If you haven’t heard of social CMI (that’s consumer market insights) you’ve not been reading our blog or recent papers (tsk tsk). At Brandwatch, we’re highly attuned to a priority user of social data that hasn’t received much fanfare until … Read more

Cars and Millennials: Investigating the Impact of Social Media

In recent times it became fashionable to announce the death of the automobile industry. It was thought that cars and millennials don’t mix: young people prefer to take public transport or order an Uber. It turns out that the obituary might have … Read more

Consumer Insights By Kit Smith on November 9th 2016

Relationship Marketing: How to Market to Your Customers

Relationship marketing is a long-term strategy, and that might put some brands off. If you have the conviction to engage in it and stick with it, your business can see long term benefits. You basically need to understand your customers and deliver … Read more

Consumer Insights By Kit Smith on November 2nd 2016