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6 Essential Market Research Lessons For Marketing

Enthusiastic praise, frequent boosts in industry publications, social engagement and shares…By these measures, our marketing at Cascade Insights was, well, awesome. Especially seeing as we have a pretty niche focus: market research for B2B software companies. But, as we’ve said … Read more

Virgin Media, GAP, Scotch & Soda: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more

Visualizing Success: Boost the Impact of your Center of Excellence with Powerful Imagery

Visual imagery is riveting. We see it every day across our social channels and in our lives — pictures and videos, infographics and gifs. Visuals are the way to spark engagement, intrigue audiences and tug at heartstrings. How can visuals … Read more

Checklist: 8 Key Questions for Excellent B2B Product Launches

After hundreds of market research projects for B2B tech companies, we at Cascade Insights know the warning signs that a product will fail. Before your next B2B product launch, make sure you go through the checklist below to ensure you’re … Read more

Back To School Shopping: 5 Insights Retailers Need To Know

The days are getting shorter, the breeze slightly cooler and if you listen closely, you can hear the defeated sighs of students finally facing their summer homework. But before students hit the halls, they must shop to be prepared for … Read more

How To: Make the Most of Social Data in Your Insights Center of Excellence

The concept of “data overload” hits close to home for consumer insights pros. You’re inundated with various data types day in and day out; surveys, CRM, web analytics, even weather, biometrics and oh, so much more. It can be overwhelming. … Read more

Break Down Data Barriers: Dealing with the Insights Sharing Dilemma

I want to share something. Because sharing is caring. But not everyone does it when it comes to consumer insights from social and other sources. Sharing insights is a huge challenge for many professionals working in consumer insights teams. Achieving … Read more

Understanding the Value of Real-time Market Research

Market research has become the bedrock of organizations. It gives marketers valuable insights into their industry, products, competitors and customers. The results from market research are then used to inform business decisions, fine-tune strategy and help to focus resources. However, these … Read more

What is Visual Listening and Why Do I Need It?

What’s visual listening, and why do I need it? It’s a question we get asked a lot. And it’s tough to answer. I’m not even sure the term ‘visual listening’ makes sense. Can you listen to something visual? Anyway, I’ve … Read more

The Full Picture: Using Image Analysis for Consumer Research

Like AI, growth-hacking, and virtual reality, image analysis for businesses is getting its time in the sun as the intriguing, new solution to current business problems. The application of image analysis technology is still in its early stages, with implementation looking … Read more

Data Frontiers: Subjectivity, Sentiment, and Sense

The secret of advanced social insight is that there is no secret. The data, analytics, solutions, and guidance you need are available and accessible, whatever your industry. Your challenge is to choose the right tools – the right methods and … Read more

Women in Tech: A Study on the Gender Gap in 50 Tech Companies

Many articles on the tech gender gap do not include information on the breakdown of gender within major tech companies. Also, when such statistics are cited, they usually come from information companies have released themselves. Finally, the release of diversity … Read more

Analyzing the Bigger Picture: Why You Can’t Deliver Insight Without Action Steps

I’ve noticed marketers have been recently preoccupied (and rightfully so) with the challenge of freeing data and insights from isolation within certain teams. Disseminating useful insights far and wide in a business makes perfect sense, and the consumer insights team … Read more

How To: An Intro Guide for Creating an Insights Center of Excellence

Insight is as ubiquitous a term in 2017 as “digital” was … well from the late 90s in perpetuity. The development of a Center of Excellence (CoE) in business is another concept whose profile is gaining momentum in the marketing … Read more