Break Down Data Barriers: Dealing with the Insights Sharing Dilemma

I want to share something. Because sharing is caring. But not everyone does it when it comes to consumer insights from social and other sources. Sharing insights is a huge challenge for many professionals working in consumer insights teams. Achieving … Read more

Understanding the Value of Real-time Market Research

Market research has become the bedrock of organizations. It gives marketers valuable insights into their industry, products, competitors and customers. The results from market research are then used to inform business decisions, fine-tune strategy and help to focus resources. However, these … Read more

What is Visual Listening and Why Do I Need It?

What’s visual listening, and why do I need it? It’s a question we get asked a lot. And it’s tough to answer. I’m not even sure the term ‘visual listening’ makes sense. Can you listen to something visual? Anyway, I’ve … Read more

Google, Zynga, Unilever: We’ve Found the Best Consumer Insights Roles for You

Being lucky enough to have unfettered access to Brandwatch Analytics, we try to keep ourselves busy using it for the good of you guys In the outside world. Having recently spent more time delving into the always interesting world of … Read more

The Full Picture: Using Image Analysis for Consumer Research

Like AI, growth-hacking, and virtual reality, image analysis for businesses is getting its time in the sun as the intriguing, new solution to current business problems. The application of image analysis technology is still in its early stages, with implementation looking … Read more

Data Frontiers: Subjectivity, Sentiment, and Sense

The secret of advanced social insight is that there is no secret. The data, analytics, solutions, and guidance you need are available and accessible, whatever your industry. Your challenge is to choose the right tools – the right methods and … Read more

Women in Tech: A Study on the Gender Gap in 50 Tech Companies

Many articles on the tech gender gap do not include information on the breakdown of gender within major tech companies. Also, when such statistics are cited, they usually come from information companies have released themselves. Finally, the release of diversity … Read more

Analyzing the Bigger Picture: Why You Can’t Deliver Insight Without Action Steps

I’ve noticed marketers have been recently preoccupied (and rightfully so) with the challenge of freeing data and insights from isolation within certain teams. Disseminating useful insights far and wide in a business makes perfect sense, and the consumer insights team … Read more

How To: An Intro Guide for Creating an Insights Center of Excellence

Insight is as ubiquitous a term in 2017 as “digital” was … well from the late 90s in perpetuity. The development of a Center of Excellence (CoE) in business is another concept whose profile is gaining momentum in the marketing … Read more

Keeping Up With Your Customers: Shifting to Consumer-Driven Innovation

Today’s businesses are striving for innovation faster than ever before. Delivering innovation — and being perceived as an innovative brand — has become a key competitive advantage in nearly every sector. Those who struggle to innovate face falling behind at … Read more

The Age of the Customer: Why Being Data-driven and Customer Obsessed is a Must

We’ve just wrapped up a new webinar session, “Revolutionize your business with an insights center of excellence,” and I have to say, I learned so much (and not just because I was hosting). We were lucky enough to have Cinny … Read more

On Market Research Today, and The Corporate Research Reports That Matter

It goes without saying that market research is crucial to the success of leading businesses and industries. But market researchers must keep up with the latest research on their own industry, and the recent release of GreenBook and Quirk’s annual … Read more

On Proving the Credibility of Social Intelligence

The research industry is changing. Traditionally research was based on statistics, surveys and focus groups. With the introduction of social intelligence there is now another dataset added to the mix. However, this has raised some concerns for analysts. Is the … Read more

How to Discover Hidden Value in Your Customer Journey

The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the customer experience and your customers’ journey … Read more