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The Marketer of 2018: Using Social Data to Improve ROI

Previously in our Marketer of 2018 series we’ve talked about customer experience and making data-backed decisions. This week we’re onto ROI and social data. Obviously here at Brandwatch we believe social data is incredibly useful and powerful. It’s versatile too, meaning it can be used in all areas of your marketing. In this blog post […] Read more

Marketing By Nick Taylor on November 20th 2017

Marketing: 105 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media […] Read more

Marketing By Kit Smith on November 18th 2017

The Marketer of 2018: Taking Ownership of Customer Experience

You see it everywhere. The last quarter of the year, people slowly stop taking on bigger projects in the spirit of preparing for the new year. Budgets are finalized, strategies are developed, and by the time December starts, you’ve likely got a good idea of what Q1 looks like. However, what we often miss when […] Read more

Marketing By Alex Jones on November 15th 2017

The Marketer of 2018: Make Data-Backed Decisions and Find Research Answers Fast

As marketers, we’re increasingly expected to wear many hats. In today’s digital world, we need to be marketers, data analysts, and customer experience experts all rolled into one expectation-defying package. Over the next few weeks, we’ll be exploring the challenges facing marketers in 2018, and what the marketer of 2018 will need to do. From […] Read more

Marketing By Rebecca Beregovich on November 7th 2017

Brand Health and How to Measure It

There are various definitions of brand health. Each includes a collection of metrics and approaches, but they all lead to the same thing. Brand health is essentially measured by how effective your brand is in helping you to achieve your aims. That effectiveness can be measured in a number of ways, such as: Brand Reputation […] Read more

Marketing By Joshua Boyd on November 6th 2017

10 Things We Learned About Marketing This Year

The weather is turning colder here in London as we enter November. Walking through the fallen leaves in the park this weekend, I was reflecting on what I have learnt about marketing over the past 12 months. We have reviewed data from over 20 research reports published this year, each of which contains important insights […] Read more

Marketing By Steve Rayson on October 31st 2017

10 Most Popular Social Bookmarking Websites

Social bookmarking websites are sites on which Internet users share their web pages, articles, blog posts, images, and videos. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness. The more people who have access to your great content, […] Read more

Marketing By Sophie Eagan on October 28th 2017

The 16 Best Data Visualization Tools

There are so many data visualization tools out there that it can be hard to find the best one for the job. They all do slightly different things, with a range of free and paid plans. So, we’ve put together a list of the best tools out there. We’ll be continuously adding to this as […] Read more

Marketing By Joshua Boyd on October 26th 2017

Driving Social Maturity: Getting the most of our Maturity Model

A few weeks ago, Jessie Liu from Forrester joined me to talk about social intelligence maturity. In the webinar, we discussed how important a sophisticated social intelligence strategy is to every part of your business, and I dove into how Brandwatch measures social intelligence maturity. The webinar was fascinating (I’m not just saying that, watch […] Read more

Marketing By Paul Giardina on October 25th 2017

Marketing: Top 15 Free Social Media Monitoring Tools

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence; using all these insights to know your customers better and improve your marketing […] Read more

Marketing By Ruxandra Mindruta on October 25th 2017

Top 15 Free and Paid Facebook Analytics Tools

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these […] Read more

Marketing By Kit Smith on October 23rd 2017

The Social Index: CX is the Key to Brand Health

You don’t own your brand anymore. After decades of marketing and brand managing teams focusing on making sure their company is saying the right things, we’re finally understanding that all marketing needs to start and end with customers. To highlight this in practice we’ve used our recent update to our Social Index, a global health ranking of […] Read more

Marketing By Alex Jones on October 19th 2017

Driving Social Maturity: Proving the Value of Social Intelligence

A few weeks ago, Jessie Liu from Forrester joined me in a webinar about the importance of a sophisticated social intelligence strategy. The webinar was fascinating (I’m not just saying that, watch for yourself on demand here), but what was more interesting were how many great questions we received during it. We discussed as many […] Read more

Marketing By Paul Giardina on October 18th 2017

Best Practices: Using Content Marketing to Shape Corporate Reputation

So many factors are considered by customers before making a transaction. Exposure to commercials and ads can contribute, but what ultimately drives the customer’s decision-making process is their perception of a brand. These perceptions can be shaped as a result of online research, customer reviews, and recommendations from a group of trusted friends or a […] Read more

Marketing By Pius Boachie on October 16th 2017