4 Ways to Increase Engagement on Social for Your Next Event

When planning events of any type, event organizers sometimes forget that attendees have their phone in their hands all the time – whether they are answering emails, taking notes from all the great content or checking in at the office. … Read more

Marketing By Margot Sikorski on July 21st 2017

Where Do Your Customers Get Their News?

For all the talk of fake news and misinformation, the places we get our news still make up important parts of the way we see the world. As such, it’s vital that brands know where their customers are getting their news. Is … Read more

Marketing By Gemma Joyce on July 13th 2017

How to Include Customer Reviews in Your Marketing Strategy

Word of mouth (WOM) advertising is one of the most powerful tools in the digital marketing arsenal. Thanks to social media, blogs and free online customer review sites like Yelp, Angie’s List and G2 Crowd, consumers and B2B customers can … Read more

Marketing By Taral Patel on July 10th 2017

Top 5 Image Detection Tools For Brands and Agencies

Brands need image detection to work out where their customers, prospects, critics, and fans see them. Without these images, a brand is simply blind to the torrent of threats and opportunities directed at them each day. Once you have these images you … Read more

Marketing By Phillip Agnew on July 6th 2017

8 Key Questions to Optimize Your Content Marketing Strategy

Content marketing is in an awkward teenager phase. There is a lot of budding potential, and a lot of leaping before looking. There is evidence for this. A recent MarketingProfs study found that 35 percent of respondents considered their content … Read more

Marketing By Sean Campbell on July 5th 2017

Image Recognition: How to Choose the Right Tool

Text-based social listening is extremely insightful. For companies desperate to understand how consumer perceive their brand, image recognition has become vital. It’s their 360-degree view of their brand’s online presence. When using image analysis, you’ll notice that the key trends/topics that emerge … Read more

Marketing By Ruxandra Mindruta on June 30th 2017

Sponsored Instagram Posts: How to Use Them (And How Not To Use Them)

Sponsored Instagram posts are big business. In fact, Mediakix speculates that it may now be a $1billion industry. It’s not just celebrities who are raking in the cash through promotional posts on Instagram. The rise of the micro-influencer, a person or account with … Read more

Marketing By Gemma Joyce on June 29th 2017

Five Reasons Why Brands Need To Invest In a Logo Recognition Tool

You might have a great eye for branded content but, in a world where consumers have the capacity to control where an emblem appears, logo recognition goes well beyond the scope of popular trivia. The context in which your brand is … Read more

Marketing By Gemma Joyce on June 29th 2017

Image Analytics is the Future of Social Listening. Here’s What You Need to Know

In a hostile universe of social networks in which platforms are either expanding or fading, the marketers’ toolkit is never complete. But while some platforms have died and others have proliferated, there’s a growing need for the ability to understand increasingly visual-oriented conversations, … Read more

Marketing By Gemma Joyce on June 21st 2017

Win New Business: 7 Ways Your Agency Can Deliver More Insightful Pitches

The agency game is constantly evolving, and though change is not always easy to adapt to, there is no denying that it is an exciting time for digital marketers to push their boundaries and compete successfully to win new business … Read more

Marketing By Ruxandra Mindruta on June 20th 2017

5 Tips on Scaling Customer Experience To Win and Nurture Customers

On a scale of 1 – 10, how can you rate your present customer experience? Irrespective of your business offering or service, customers are the lifeline of your business and reports show that amazing customer experience can increase sales by … Read more

Marketing By Pius Boachie on June 19th 2017

The Top 5 Image Recognition Tools

The key to making the most of image recognition is to see what images your audience posts about you, your competitors, and the market in general. Once you have these images you can undertake analysis, better understand your brand, know your customers … Read more

Marketing By Phillip Agnew on June 15th 2017

Event Recap: The Now You Know™ Conference, Denver

It’s been a few weeks since we said goodbye to Denver and ended yet another successful Now You Know™ Conference, so, as Head of Global Events and Social, I thought it’s high time we do a quick event recap on everything … Read more

Innovation at the Intersection of Fashion and Technology

Fashion, in different guises, has been around for thousands of years. Each era has been defined by a specific style or shape. Thankfully we’ve moved on from whale-bone corsets and top hats, but nevertheless, fashion is in a constant state … Read more

Marketing By Emma Shanahan on May 26th 2017