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Competitive Benchmarking Defined, and How to Do It

Competitive benchmarking is the process of comparing your company against a number of competitors using a set collection of metrics. This is used to measure the performance of a company and compare it to others over time. This will often … Read more

Marketing By Joshua Boyd on September 14th 2017

Employees Are More Than Workers; They’re Your Best Untapped Storytellers

When our CMO Will McInnes bestowed upon me the title of “quintessential Brandwatch employee advocate,” I puffed up with pride. “Who, me?!” I thought. Then I continued my one-sided discussion with myself with, “of course me, you big Brandwatch cheerleader, … Read more

Marketing By Dinah Alobeid on September 13th 2017

What Is Dark Social, and How Can You Track It?

Dark social traffic is traffic that comes from private social channels, such as email and messenger apps. Analytics tools are therefore unable to track their true origin, often classifying it as ‘direct’ traffic instead. That’s obviously a problem. The more … Read more

Marketing By Joshua Boyd on September 8th 2017

Introducing: Brandwatch’s Social Intelligence Maturity Model

We’re on to something exciting here. For us at Brandwatch, it has been tremendous to see how the role of social within businesses has evolved over the past decade. It seems only yesterday that businesses typically had one community manager, … Read more

Marketing By Alex Jones on September 7th 2017

Subreddit Analytics: The Top Six Tools

Reddit has users in the millions with an ever improving and expanding ad platform. That’s why the right subreddit analytics tools are essential for marketers looking to understand how the website’s users operate. Below we’ve taken a look at the … Read more

Marketing By Joshua Boyd on August 25th 2017

Storytelling with Data: 4 Steps to Creating an Unforgettable Data Visualization

We can tell powerful stories with data. We can create a dialogue that transcends different languages. We have been doing this for thousands of years and there is no end in sight. Here at Brandwatch, we’re big fans of data … Read more

Marketing By Emma Shanahan on August 24th 2017

Heineken and Estrella: Video Strategies that Brew Brand Loyalty

Sitting down to take a sip of ice cold beer as the sun sets on a balmy summer’s evening is one of life’s simple pleasures. There’s nothing more refreshing than a hearty mix of hops, yeast and grain to help … Read more

Marketing By Jon Mowat on August 23rd 2017

How to Measure Sponsorship ROI Using Logo Recognition

Measuring sponsorship ROI has never been an easy task. Brands have long paid heavy sums for high profile sponsorship spots with big dreams but few viable ways to measure their successes. This week I hosted a webinar with our PR … Read more

Marketing By Gemma Joyce on August 18th 2017

The Dynamic Duo: The Impact of Social Media and Content Marketing

Having lots of content is great, but it’s nothing without an audience. That’s where social media marketing can guarantee the success of your content strategy. The growth of social media platforms has become an integral part of content marketing. Many believe … Read more

Marketing By Misia Tramp on August 17th 2017

7 Steps to Building the Perfect Marketing Strategy

Building a strong marketing strategy lies at the foundation of any prospering, competitive business. As terms can sometimes get mixed up, let’s firstly clarify what a marketing strategy is. It refers to an organization’s overall game plan for attracting customers … Read more

Marketing By Ruxandra Mindruta on August 11th 2017

Sentiment vs. Visibility: Which Matters to Your Social Strategy?

Telling a marketer or brand manager how important it is to have a successful social strategy feels like telling a 17-year-old basketball player how important dribbling is. Like that teenager, any marketer is going to roll their eyes at me, hard. Yes, … Read more

Marketing By Alex Jones on August 8th 2017

Selling Yourself: Internal Marketing Tactics for Consumer Insights Professionals

Insights are taking over as the most useful weapon in a brand’s knowledge base. It only makes sense that there is a rise in Insights Centers of Excellence — a hub-and-spoke business model in which consumer insights professionals gather and … Read more

Marketing By Dinah Alobeid on August 3rd 2017

Marketing Personas, Personalization, and How to Make Your Strategy a Success

Consumers increasingly demand more from companies. Customers expect products, services, and information that cater to their individual needs and desires. It’s no surprise that delivering personalized experiences is a top priority for marketers. Personalization is the most powerful method of engaging customers. … Read more

Marketing By Carrie McIlveen on July 27th 2017

4 Ways to Increase Engagement on Social for Your Next Event

When planning events of any type, event organizers sometimes forget that attendees have their phone in their hands all the time – whether they are answering emails, taking notes from all the great content or checking in at the office. … Read more

Marketing By Margot Sikorski on July 21st 2017