38 Interesting and Fascinating Snapchat Statistics

Snapchat has come a very long way from its beginnings. Brushed off by older people and embraced by the younger generations, it’s now one of the major social media platforms. From the general public to brands, Snapchat has something to offer everyone. To help you better understand Snapchat’s place in the world, we’ve put together […] Read more

Marketing By Joshua Boyd on May 17th 2018

Brand Monitoring Explained: Tips and Tools

On the internet, and particularly on social media, anyone and everyone can talk about your brand and reach a huge audience. Whether its a celeb bigging up your product or a tweeted complaint going viral, you never know what the day will bring. Brand monitoring is the solution for keeping on top of this. What […] Read more

Marketing By Joshua Boyd on May 10th 2018

How to Equip Your Team to Create Incredible Reactive Content

Reactive content is a brilliant way to generate engagement, gain followers and communicate the personality of your brand. That said, it’s also fleeting, potentially frivolous and, in places, risky. There’s definitely a right way to create reactive content and, despite the often speedy delivery, there need to be structures in place a long time before […] Read more

Marketing By Gemma Joyce on May 8th 2018

The World’s Most Popular Logos

Apparently, we see over 3,000 different advertisements every single day. Brands spend millions of dollars to appear everywhere we look, whether it’s on buildings, TV screens, concert arenas, or shop windows. But which brand appears the most? The most popular logos in the world Using Brandwatch we collected over 250 million images shared on Twitter and […] Read more

Marketing By Phillip Agnew on May 8th 2018

7 Email Marketing Tools and Software Solutions

A good email database has tons of uses from promotions to lead nurturing. Great email marketing tools and software solutions will make doing all of these things as simple as possible while producing excellent results. With that in mind, we’ve put together a list of seven email marketing tools and software offerings to help you […] Read more

Marketing By Joshua Boyd on May 4th 2018

Google Search Operators Explained

Ever wanted to narrow down a Google search and get more specific? Well, Google’s search operators are there to do just that. A lot of people aren’t even aware that they exist, so we’ve put together a list of them to help you search better. What are Google search operators? Google search operators allow you […] Read more

Marketing By Joshua Boyd on April 30th 2018

Why Ignoring Behavioral Science is a Marketer’s Downfall

Our role as marketers is simple. Persuade customers to pay more, switch to our brand or purchase more frequently. It all comes down to behaviour. Luckily for us, there’s a body of knowledge dedicated to fathoming what influences consumers: behavioural science. The findings in this field are robust. They’re based on more than a hundred […] Read more

Marketing By Richard Shotton on April 26th 2018

41 Incredible Instagram Statistics

Believe it or not, people took photos before Instagram. People even shared photos before Instagram. With its snazzy filters and easy sharing options, soon we were all addicted to posting our holiday hot dog legs and hipster food snaps. With many millions now using the app every day, there is no shortage of Instagram stats […] Read more

Marketing By Kit Smith on April 25th 2018

Keeping Calm in a Crisis: How Data Can Help Your Teams Fight Issues

Think about the world we live in. One tweet can turn a company upside down. The balance of power has shifted in favor of customers and falling out of grace can spell commercial downfall. Environmental and political issues can sway of the minds of the majority, but these topics are so polarizing that there’s always […] Read more

Marketing By Emma Shanahan on April 23rd 2018

6 Essentials for Crisis Management

No business is immune to crises. There are an infinite amount of ways for things to go wrong. You may run a tight ship, but all it takes is one employee to embroil your entire business in a huge scandal (just ask Starbucks). We’ve just released a crisis management guide that will help you become […] Read more

Marketing By Joshua Boyd on April 20th 2018

Elevating Your Content Marketing Strategy with Data

When taking on the task of writing a blog about content marketing, I faced the reality that this blog will constitute a drop in the ocean of content marketing…content. We are awash with tips, facts and stats about the ubiquitous strategy but few brands manage to truly nail it. Why is that? Undoubtedly, there is […] Read more

Marketing By Emma Shanahan on April 15th 2018

Reactive Content: How to Make the Most of Moments of Opportunity

At Brilliant Noise we hear from a lot of clients who want to know how to do better reactive or ‘newsjacking’ content. They want to take advantage of those one-off, unpredictable moments of opportunity, when their brand is mentioned or something happens in their marketplace, with fast, brilliant content. Reactive content is seductive. If done […] Read more

Marketing By Lauren Pope on April 12th 2018

39 Fascinating and Incredible YouTube Statistics

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. Instead of presenting you with the entire library, we’ve handpicked the 36 most […] Read more

Marketing By Kit Smith on April 12th 2018

How to Find Trending Content That’s Actually Relevant to You

Staying abreast of the content making the biggest splashes online has obvious benefits to a brand. The PR team need to know what’s trending in order to craft well thought out responses to potential requests from journalists, or to keep an eye on public perception around an issue that’s of interest to the company. The […] Read more

Marketing By Gemma Joyce on April 11th 2018