Four Ecommerce Trends for 2018: What Should We Expect?

The ecommerce trends we see in 2018 might not see a huge departure from what’s been on the horizon for a long time – we’ll likely just see a lot more of the futuristic, long-hyped stuff become realized. Regardless, ecommerce is a huge part of today’s world and its economic impact is becoming more important. […] Read more

Marketing By Gemma Joyce on January 10th 2018

Social Media Trends 2018: What to Expect

This year is set to be an interesting one in the industry so we’ve put together a list of social media trends we expect to see in 2018. The industry is ripe for upheaval as money pours in and controversies pop out. While it’s unlikely any big players are going the way of Myspace in […] Read more

Marketing By Joshua Boyd on January 4th 2018

44 Incredible and Interesting Twitter Statistics

Ever since the first Tweet was sent, Twitter has been clocking up some impressive numbers. There is a library’s worth of Twitter stats, facts and figures out there on the internet, so we’ve collected the very best for your reading pleasure. Whether you’re looking for some stimulating reading with your morning coffee, a self-confessed data geek, […] Read more

Marketing By Kit Smith on December 17th 2017

39 Fascinating and Incredible YouTube Statistics

When YouTube first made its way onto the internet, few people realized how many hours of video we’d be watching years later. It seems the internet never gets bored of watching videos, so now there is an entire library’s worth of YouTube stats. Instead of presenting you with the entire library, we’ve handpicked the 36 most […] Read more

Marketing By Kit Smith on December 12th 2017

Most Read: Brandwatch React’s Five Biggest Hits of 2017 And How They Happened

Brandwatch React has had a solid year, enlightening over 600,000 individual readers with our exclusive data-driven stories. In case you weren’t sure, React is a sub-brand of Brandwatch that’s interested in telling stories with our data on anything related to pop culture and public affairs. You might know us by our data visualizations and tweets, […] Read more

Marketing By Gemma Joyce on December 11th 2017

From Launching to Reporting: How to Track a Campaign

They say you should spend at least the same amount of time promoting your content as you did creating it, and that’s great advice. While there’s a lot that comes with planning promotional activities – social media posts, emails, briefing colleagues who can share the content with clients and prospects – there’s also plenty that […] Read more

Marketing By Gemma Joyce on December 7th 2017

Marketing: 47 Facebook Statistics for 2016

Here at Brandwatch, we love data. We love the statistics that this data provides too. Which is why we’ve collated this bumper list of Facebook statistics. For some, these are just interesting factoids that titillate the mind and can later be brought out to impress friends over a coffee. For marketers, these statistics can help […] Read more

Marketing By Kit Smith on December 5th 2017

The Marketer of 2018: Focus on Real-time Marketing and Dynamic CX

Marketing is a discipline in a constant state of flux. We are expected to adapt to the trends and try to stay one step ahead of our customer, their needs and perceptions. This is no easy feat and oftentimes we get it wrong. Failing isn’t a bad thing as long as lessons are learned. One […] Read more

Marketing By Emma Shanahan on December 5th 2017

Social Data For Content Inspiration: Attracting First Time Car Buyers

This year I passed my driving test, and I’m now (tentatively) in the market for my first car. The thing is, I know very little about cars and advice from friends and relatives is often conflicting. The internet, therefore, is an important (but admittedly chaotic) resource in the car buying process. I want information, guides […] Read more

Marketing By Gemma Joyce on November 30th 2017

Predictions on the Top 10 Marketing Trends for 2018

Whatever the next year holds, marketers need to keep up with the latest developments. In 2017, we’ve learnt that every minute, 4.1 million videos are viewed on Youtube, 1.8 million Snaps are created, and 15,000 GIFs are sent via Messenger. And the numbers will only get bigger. The digital marketing landscape has become so busy, […] Read more

Marketing By Ruxandra Mindruta on November 29th 2017

5 Customer Experience Lessons from the World’s Biggest Brands

The brands that win the battle for consumer attention—and ultimately loyalty—are those that offer their customers an outstanding customer experience. What was considered innovative last year, is the minimum consumers expect the next—as the biggest brands out-do each other and set new norms. In this blog post, we explore five customer experience lessons from the […] Read more

The Marketer of 2018: Using Social Data to Improve ROI

Previously in our Marketer of 2018 series we’ve talked about customer experience and making data-backed decisions. This week we’re onto ROI and social data. Obviously here at Brandwatch we believe social data is incredibly useful and powerful. It’s versatile too, meaning it can be used in all areas of your marketing. In this blog post […] Read more

Marketing By Nick Taylor on November 20th 2017

Marketing: 105 Amazing Social Media Statistics and Facts

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere. Depending on your view, this is either very creepy or fantastically interesting.  As we’re data nerds here at Brandwatch we fall firmly in the second camp. We come across all sorts of interesting stats about social media […] Read more

Marketing By Kit Smith on November 18th 2017

The Marketer of 2018: Taking Ownership of Customer Experience

You see it everywhere. The last quarter of the year, people slowly stop taking on bigger projects in the spirit of preparing for the new year. Budgets are finalized, strategies are developed, and by the time December starts, you’ve likely got a good idea of what Q1 looks like. However, what we often miss when […] Read more

Marketing By Alex Jones on November 15th 2017