AsiaPac Social Data: Why Covering the USA and Europe Just Isn’t Enough

The world’s largest internet population isn’t in the United States. The world’s fastest growing social networks aren’t based in Europe. Yet, most social listening vendors who claim to provide global coverage collect most of their mentions from western sites. In … Read more

Marketing By Phillip Agnew on April 12th 2017

Infographic: 139 Incredible Facts About Instagram

If you think you’re any good at quizzes, you’ll probably want to be brushing up on your facts about Instagram. The future is coming, and your meagre knowledge of Renaissance art and the works of Shakespeare won’t serve you well … Read more

Marketing By Gemma Joyce on April 10th 2017

How IoT is Changing the World: Cases from Visa, Airbus, Bosch & SNCF

The Internet of Things (IoT) is changing our world. This may seem like a bold statement, but consider the impact this revolutionary technology has already had on communications, education, manufacturing, science, business, and many other fields of life. Clearly, the … Read more

Marketing By Ronald van Loon on April 6th 2017

#BrandwatchLive: Five Things We’ve Learned About Facebook Live so Far

The video revolution has well and truly arrived. Brands left, right, and center are placing their bets on the medium that has successfully captured the attention of the digital world. We like to think we’re unique at Brandwatch, but we … Read more

Marketing By Emma Shanahan on April 6th 2017

Mobile Consumers Infographic: The Ever-Expanding Influence of Smartphones

Have a look around you. Where is your phone? Perhaps it’s in your pocket or sat on the desk next to you. In all likelihood, it’s not far away. Nowadays, smartphones have become somewhat of an extension of us – … Read more

Marketing By Gemma Joyce on April 3rd 2017

Social Insights Over Coffee & Ping-Pong: The Brandwatch Breakfast Highlights

Social insights, coffee, and ping-pong – doesn’t that sound like the perfect morning? We thought so, so that’s why we decided to host a Brandwatch Breakfast at Bounce, Farringdon. The event focused on ‘speed to insights’ and, along with industry experts, … Read more

Marketing By Chelsea Varney on March 30th 2017

How to Use Social Intelligence for Every Stage of UX Research

The term user experience (UX) refers to every step of how a person interacts with a service or product. This can include factors like how easy someone finds an app’s interface, to the feelings evoked when looking at a logo. … Read more

Marketing By Alex Jones on March 17th 2017

How to Break Down Social Data By Age: What Are 21-Year-Olds Talking About?

You don’t need to accost a group of hooded youths in a skate park to find out what the kids are raving about these days. You just need to use social listening. Read more

Marketing By Gemma Joyce on February 23rd 2017

Interview: Brian Suda on Creating Beautiful Data Visualizations

A data visualization, when done well, can be an incredibly powerful way to communicate information. We talked to master informatician and author of A Practical Guide to Designing with Data, Brian Suda to learn about his take on designing data visualizations … Read more

Marketing By Ruxandra Mindruta on February 22nd 2017

Predictions, Crisis Management and…Matchmaking? The True Capabilities of Social Intelligence

This may seem like a bold statement for us to make, but here we go. Social intelligence can’t tell you everything. It has limitations and flaws, like any product, and we aren’t afraid to tackle these limitations head-on. At our recent … Read more

Marketing By Chelsea Varney on February 21st 2017

Opinion: B2B Marketers, Don’t Be Desperate When it Comes to Social Media

With organic reach in decline, marketers can sometimes be grasping for ways to increase engagement through social media. A test by Marketing Land showed that including emoji in tweets increased engagement by 25.4%. BuzzSumo, meanwhile, has recommended that brands should … Read more

Marketing By Peter Morgan on February 6th 2017

What’s the Secret to Good Content Marketing? Think Like Pixar, Not a Publisher

Pixar’s movies aren’t eye candy – they’re eye protein. Everything that reaches the screen has to contribute to the meaning of the film’s story and enhance the storytelling process. Good content marketing does the same thing – there’s nothing that’s … Read more

Marketing By Magnus Linklater on January 24th 2017

How to Identify Market Trends Online Using Tools and Resources

Anyone who has watched a western knows that if you put your ear to the ground and hear a faint rumbling, it’s the signal of an oncoming trend. Bison are in the area, and if you stick around long enough … Read more

Marketing By Kit Smith on January 19th 2017

How Social Media Can Boost Customer Experience Management

“A journey of a thousand miles begins with a single step”. So said ancient Chinese philosopher Lao Tzu. But who walks a thousand miles these days? The Proclaimers, obviously. But basically nobody else. Nowadays, a journey of a thousand miles starts by … Read more

Marketing By Kit Smith on January 11th 2017