Which Day is Leg Day? Social Insights On Gym Goers’ Online Habits

Regular full body workouts aren’t the common fitness advice of the internet. If you’re looking to lose weight, gain muscle and punch your way through a forest, the internet will return a matrix of complex workout regimes. Many of these … Read more

Is Avril Lavigne Dead? A Social Data Investigation Into The Popular Theory

Why does the internet have to go and make things complicated? Today, once again, the theory surrounding the death of Avril Lavigne, and replacement by a lady named Melissa, has resurfaced. And, once again, we fell down the rabbit hole. Why … Read more

Social Outrage: Redheads Are Fighting For a Long-Awaited Ginger Emoji

March 22nd 2017 heralded a highlight in modern day calendars; the news that new emojis were coming. The online community went wild in reaction to the proposed emoji update released by Unicode, which will be realized on iOS this summer. … Read more

Topic Analysis By Fran Weddle on April 19th 2017

What Can We Learn From 500k People Saying They Want A Vacation?

There’s nothing like a sunny getaway. Escaping the work, the noise, the never-ending stream of appreciative tweets… Maybe that’s just me. Some say that we’re spending less time on vacation, but surely that’s not stopping us dreaming about getting away. … Read more

Topic Analysis By Gemma Joyce on April 12th 2017

When Do People Want Pizza? Social Data Has The Answers

Pizza is the best thing in the world. It is in constant demand. But when is it in most demand? But when do people want pizza most? The Brandwatch React team loves to ask the big questions, and this Friday we … Read more

Topic Analysis By Gemma Joyce on March 31st 2017

The Beyoncé Baby Boom: A Social Data Investigation

Following the announcement that Beyoncé was pregnant with twins, the Brandwatch React team got thinking. If Kim Kardashian can influence members of her enormous following to spend $100 million on her very own mobile video game, and if the UK’s … Read more

Topic Analysis By Gemma Joyce on March 2nd 2017

A Nation Divided: How Should You Eat Weetabix? Data Has The Answer

These crunchy wheat cakes are a blank breakfast canvas enjoyed by thousands. But how should you eat Weetabix? Read more

Topic Analysis By Gemma Joyce on February 10th 2017

Emoji Data Reveals How Men and Women Illustrate Their Tweets

Emoji is the fastest growing language in the world, but the way we use emojis is deeply personal. Read more

Topic Analysis By Gemma Joyce on January 31st 2017

Five Cool Things You Can Do With Unlimited Historical Data

Brandwatch just launched Unlimited Historical Data, a tool that lets you collect three years of historical social data in just minutes. Read more

Topic Analysis By Gemma Joyce on January 27th 2017

A Data Portrait of Tweeters in the USA

It’s never been easier for marketers to learn about the people they’re interested in. Read more

Topic Analysis By Gemma Joyce on January 25th 2017

Get Your Selfies Here: Data Reveals #Selfie Hotspots in London

We all love a selfie, regardless of the occasion. But where are the most popular places to take one? Read more

Topic Analysis By Gemma Joyce on January 19th 2017

Amazon Anarchy: The Questions You Probably Shouldn’t Ask Alexa

You can ask Alexa anything, but what will please your new smart home overlord most? Read more

Topic Analysis By Gemma Joyce on January 11th 2017

Five Examples of Creepy Marketing: When Personalization Goes Too Far

As insights get deeper, ability to track customers across the internet gets more advanced and the great pools of customer data expand to lakes, it’s time to talk about the line between a great personalized experience and downright creepy marketing. Read more

Topic Analysis By Gemma Joyce on January 5th 2017