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Online Trends

Published August 10th 2012

Team GB: The Social Media Rankings 10/8

In an Olympic first, Usain Bolt retained both 200m and 100m Gold medals last night and confirmed his name in the track and field hall of fame – but what about the athletes from Team GB?

Well, Britain also established a new first: Nicola Adams claimed a gold trophy in women’s boxing for the first time ever.

In an otherwise fairly quiet day that saw Charlotte Dujardin and Laura Bechtolsheimer win medals in individual dressage, as well as Ker-Anne Payne just miss out on a bronze in the 10km open water event, Jade Jones also set a new first for Britain as she grabbed a gold medal in the taekwondo final.

Yet again, we’ve used our social media monitoring tool to listen to the online conversation about the British athletes, compiling a top-ten list out of the hundreds of athletes that make up the squad, as ranked by volume.

Very much in keeping with our mid-week hypothesis that the winner takes it all, after looking at the 100m final data, today’s leaderboard is utterly dominated by Adams.

The rest of the table is made up of the big names, as were so featured heavily yesterday, with all of the aforementioned performers filling up four of the top six places.

The two unprecedented women’s medals really stole the show though, and over half the conversation online about team GB was centred around Jones and Adams.

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