Interview: Ogilvy Head of Data & Analytics Julián Esbri on Empathy, Creativity, and Agility, Inspired by Brandwatch Insights
By Isabel PeláezSep 23
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis,
our bulletins will be essential reading to get the pulse of the nation
It’s Community Manager Appreciation Day today, so you have to read this and then tweet to @LinkYeah and @Tales_of_cake telling us how great you think it is. Appreciate me, you ungrateful fools. I order you to appreciate me.
In all seriousness, it’s a busy day today, but I thought it’d be silly to let it pass without at least writing something about it, so used the wonderful Brandwatch tool to take a look at conversation surrounding community management.
I looked at all conversation online over the past 13 months that featured community management-speak, particularly looking at #cmgr, the most popular tag for discussion about community management. Then, using an array of influence metrics, I put this list together, which ranks the most influential people to have talked about community management in the last year.
10/ Tim McDonald (@tamcdonald)
An acquaintance of mine through WOMMA’s community management council, TIm is an active community manager for HuffPostLive
9/ Meghan M. Biro (@MeghanMBiro)
Meghan has penned an impressive 85,000 tweets and is not only a CEO, but also a contributor for Forbes
8/ Dawn Foster (@DawnHFoster)
A stalwart of the Guardian team, this London-based writer talked about community management back in October 2012
7/ Brandie McCallum (@lttlewys)
A co-producer of MyCommunityManager and CM at Sensei Marketing
6/ Kathy Meyer (@2cre8)
An East-Coast based entrepreneur with big ideas talked about Facebook changes for CMs back in April 2012
5/ Vala Afshar (@ValaAfshar)
Both a CCO and CMO, Vala also writes for the Huffington Post
4/ Lori McNee (@LoriMcNeeArtist)
Has fingers in dozens of pies, but often engaged in social, blogging and community management
3/ Lori Moreno (@LoriMoreno)
What are the chances of two Loris in a row? The Moreno version is of the motivational kind and a self-proclaimed #TwitterPowerhouse
With a name so good it rhymes, this DC-based social media consultant also writes for the Huffington Post – maybe there’s a theme here?
1/ Jeremiah Owyang (@jowyang)
Well, who else were you expecting to top the list? He invented #CMAD, for crying out loud
So there you have it, a short but sweet post on the influencers in #cmgr today. Expect @LinkYeah to be number one this time next year. Any others you think we’ve missed?
Combining high-quality mobile survey technology, a robust polling methodology, and expert data analysis, our bulletins will be essential reading to get the pulse of the nation.