Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
Social media in business is all about measurement, and the rapidly-changing and still-developing world of social media reporting is still finding its feet. Accounting for the successes and failures your company is having online is a tricky arena, and there are countless different ways to do so.
Social media reporting has become essential, so getting it right is vital. We’ve not found reporting to always be quite as plain-sailing as we’d like, and thought it would be valuable to share what we’ve encountered and how we’ve learnt from it.
The video illustrates how we approach anomalies in social media reporting, and what can be done about them.
Let us know what you think of the video and whether you think we’re reporting on things in the right way.