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New Report: Consumer Trends for 2020

We bring together global survey and social data to find the biggest consumer trends in your region.

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Marketing

Published July 4th 2012

The Problem with Social Media Reporting

Social media in business is all about measurement, and the rapidly-changing and still-developing world of social media reporting is still finding its feet. Accounting for the successes and failures your company is having online is a tricky arena, and there are countless different ways to do so.

Social media reporting has become essential, so getting it right is vital. We’ve not found reporting to always be quite as plain-sailing as we’d like, and thought it would be valuable to share what we’ve encountered and how we’ve learnt from it.

The video illustrates how we approach anomalies in social media reporting, and what can be done about them.

Let us know what you think of the video and whether you think we’re reporting on things in the right way.

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Crimson Hexagon has merged with Brandwatch. You’re in the right place!

From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.