The 4 YouTube Analytics Tools You Need
By Joshua BoydJan 24
This week, the world’s media went crazy for the birth of Prince George Alexander Louis. Whilst Kate was in labour in St Mary’s Hospital in London, social media was alight with predictions and questions about the baby, from the sex and weight, to the name and time of birth.
Of course, we tracked all that conversation, as that’s our ‘thing’; especially with an event as talked about as this. It never fails to amaze us the huge amounts of conversation we find about such events, and this time was no different.
We found a massive 2.3 million English-language mentions of the baby on the 22nd July (the birth date) alone.
Brands were keen to get in on the action, with many posting congratulatory posts and images to the happy couple, some of which were more successful than others.
However, we found that brand mentions tended to get lost in the sea of posts from the public and made up just 6% of tweets. They also tended to get little engagement, suggesting that consumers can see past the tactic.
Below is an infographic INITIALS Marketing, an integrated marketing agency and client of ours, put together based on the data we found.
It shows that the most popular tweets in terms of retweets tended to be from news and media accounts, as people shared the news, and from spoof accounts. Humour always goes down well on Twitter, and of course the birth gave parody and spoof accounts plenty of opportunity to joke.
It also highlights some headline stats – the demographics of those tweeting about the birth, the top hashtags and the feeling towards the Royals. Take a look below.