Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
We’re twice as likely to say something positive as negative on the public internet. I find that rather life-affirming!
I’ll do an analysis of how this varies from country to country. I have a feeling we Brits are a little more cynical!