Interview: Carnegie Mellon Professor Ari Lightman On How Students Are Empowered By Learning To Use Brandwatch Consumer Research
By Kara FinnertyJun 10
This year we once again provided data for Headstream’s Social Brands 100.
Social Brands 100 ranks the top 100 most social brands worldwide, based on their engagement and output on a range of social media platforms.
The final 100 were whittled down from hundreds of brands, which were sourced through nominations by the public.
To coincide with the launch event, where the winners of Social Brands 100 were revealed, our Labs team created the Social Brands 100 wormery.
The Social Brands 100 Wormery visualises the conversation around Social Brands 100 (#SB100) by using one of Brandwatch’s features – the “Top Tweeters” component.
Each worm represents one Twitter user and the number displays how often they’ve tweeted about Social Brands 100 (we started collecting the data in May 2012).
The “Top” tweeter is the user who has tweeted the most about Social Brands 100, and “New” signifies the tweeter who posted about Social Brands 100 most recently.