The Feature Our Happiest Customers Love Most
By Gemma JoyceFeb 28
Attending an awards event is an undeniable perk of any job, and it is even more thrilling when there is a possibility of walking away the winner.
The awards celebrate the very best in social media communication in the UK and boasted an impressive list of nominees for this year’s ceremony.
Digital organisations that have worked on campaigns for Costa, Yahoo UK and Nike were among the names nominated to receive recognition alongside a whole host of agencies.
The Grand Prix was awarded to Surrey Police Force for its use of Twitter, while Paddy Power was named Best In-house Client Team of the Year, AKQA was named Social Media Agency of the Year and 383 Project won the Chairman’s Award.
In our category for the best use of insights/monitoring, we were up against some stiff competition from Initiative and Testify Digital who have worked with Tesco and Travel Supermarket respectively.
The results for The Social Oscars campaign saw the data visualization receive high recognition from the press, increase of traffic to both our site and The Credits as well as an increase of followers on our social platforms.
The success of this meant that we have created several other data visualizations including the Eurovision Tracker and a global analysis of Social Media Week 2013.
Of course everyone loves to hear that they’ve been nominated an award as recognition for the hard work and time spent trying to create an innovative and engaging campaign.
However, there are other benefits that come from getting an accolade as well.
It demonstrates to new and existing clients that a company has impressed a highly respected panel of peers and it showcases the skills and products that the company provides to others in the industry.
In recognition of our passion for social media monitoring we decided to track the activity surrounding the ceremony and see if others were as excited as we were to attend.
The awards received a positive response from Twitter audiences in the run up to the event and there were no negative posts about the awards.
On the 3rd of October the finalists were announced on Twitter, retweets of the results lead to a sudden peak in the data with the awards receiving over 150 mentions in one day. In relation to an average day of twitter activity of around 5 mentions this increase shows the enthusiasm of the nominees.
Although we didn’t take home an award, last night was a huge success as we were able to mingle with a collection of amazingly talented marketers from a selection of different industries.
With a three course meal and plenty of bubbly we left the awards in high spirits and returned to Brighton in the Brandwatch minibus.