Online Reputation Management Explained
By Vic GrayJan 26
Social Listening Platforms, Q4 2020
When it comes to great months for American sports, October has to be our favorite time of the year.
NFL and college football’s regular seasons are both in full swing. The NHL and NBA kick off their regular seasons. The MLB playoffs have arrived and a World Series champion is usually crowned.
Even racing fans must love autumn as NASCAR is in the middle of its race for the Championship.
All four major sports are playing this month, and being fans of sport and being fans of social media, this could only result in one thing: how do sports fans engage on social media?
To answer that question, we had a look at the fourth annual Fan Engagement Study, released this month by Catalyst PR.
The IMG consulting agency collected data from over 2,100 fans of the NFL, MLB, NBA, soccer, college football and basketball, aged 16 to 64.
Vice President, Michelle Gordon said that “The data came from avid fans based in the US, although soccer fans in Brazil and the UK are part of the study for the first time.”
While this is only a small sample size of the population, it is interesting food for thought, as it measures where passionate sports fans hangout online and how they can be reached best.
Here are a few of Catalyst’s key findings:
“Sports fans are willing to take an action that has business impact, such as making purchases or recommendations ,“ said Bret Werner, senior vice president and managing director at Catalyst. “Brands need to earn their right to be part of their community, by having the right dialogue, offerings and content to engage them, or fans are more likely to disengage.”
For more findings, check out the infographic below or have a look at the full SportsBusiness Journal study.
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By Kara FinnertyDec 8 2020
From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.